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thirteenth July, 2021 by Kate Malczewski
Speciality spirits akin to vermouths and apéritifs proceed to show drinkers’ heads – however how did these manufacturers fare amid the challenges of 2020? We discover the performances of the class’s prime sellers.
Just one speciality spirits model managed to ship constant gross sales in 2020
In 2020, curiosity in at-home cocktail making surged. Newbie mixologists constructed their booze collections and sought out distinctive substances.
In the meantime, the demand for low-ABV drinks continued to rise because of the well being and wellbeing pattern, and the thirst for vermouth- and apéritif-based serves – notably Spritzes – reached a excessive level.
However though these developments promised good issues for speciality spirits final yr, the Covid-19 pandemic stunted any potential progress.
In our 2021 Model Champions report, we analysed the performances of the world’s top-selling speciality spirits to find out simply how exhausting the class was hit.
We discovered that not one of the manufacturers in our million-case rating managed to extend their volumes final yr, and all however one noticed a decline in gross sales.
Click on via the next pages to find the seven best-selling speciality spirits manufacturers, listed so as of their nine-litre case gross sales.
Information is listed to 1 decimal place for ease of studying, however the share modifications are primarily based on the complete information provided to The Model Champions 2021.