seventh July, 2021 by Kate Malczewski
For the world’s million-case-selling gins, even sustaining constant volumes was troublesome in 2020 – however some manufacturers rose to the problem. We discover how the most important gamers in juniper spirits fared.
Final yr was a troublesome one for gin, but it surely wasn’t sufficient to shake the juniper spirit from its place as some of the common spirits classes within the UK and past.
Whereas gin gross sales took a success as a result of Covid-19-induced closure of the on-trade, it was extra common than ever in retail. In line with the Wine and Spirit Commerce Affiliation, gin gross sales within the UK off-trade soared 30% to £1.3 billion (US$1.8bn) within the yr to 27 March 2021.
This demand was bolstered by continued innovation, as a number of manufacturers rolled out non-alcoholic variations of their merchandise and launched flavoured expressions and RTDs, as properly. In the meantime, the class made headlines with a number of high-profile acquisitions over the previous yr – amongst them, Diageo’s purchase of Ryan Reynolds-backed Aviation American Gin and Pernod Ricard’s full ownership of German gin Monkey 47.
Based mostly on our Brand Champions 2021 report, we’ve analysed the performances of the world’s top-selling gins and compiled an inventory of the most important gamers.
There was no change within the positions of our million-case sellers final yr, although manufacturers different broadly within the volumes they have been in a position to shift.
Click on via the next pages to find the highest seven best-selling gins, listed so as of their nine-litre case gross sales.
Knowledge is listed to at least one decimal place for ease of studying, however the share adjustments are primarily based on the complete knowledge equipped to The Model Champions 2021.