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Tequila and liqueur sales soar in the UK

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Gross sales of Tequila and liqueurs within the UK off-trade elevated by double digits within the 12 months to 11 September 2021, whereas gin recorded a stagnant efficiency, in accordance with a brand new report.

liqueurs
The worth of liqueurs reached £561m (US$740m) within the UK

The most recent Market Report from commerce physique the Wine and Spirit Commerce Affiliation (WSTA) revealed that greater than 1.5 million bottles of Tequila have been offered within the UK’s retailers and supermarkets within the 12 months to 11 September 2021.

The class’s worth reached £33 million (US$43.5m) within the off-trade, led by shoppers shifting away from utilizing Tequila in cocktails to sipping it neat, the WSTA mentioned. Nonetheless, it stays the smallest subcategory of spirits within the UK.

Liqueur gross sales additionally jumped by double digits over the identical interval, rising by 27%, equal to greater than 44m bottles offered. The worth of liqueurs reached £561m (US$740m) within the UK.

The WSTA attributed this development to the recognition of vibrant liqueurs as drinkers made extra cocktails at dwelling.

Miles Beale, chief government of the WSTA, mentioned: “The liqueur class covers an array of colors and flavours making liqueur drinks highly regarded to share on social media. With the general public having to search out other ways of brightening up their weekends through the lockdown within the first half of this 12 months we noticed a zeal to experiment with new and thrilling drinks decisions.”

Because of extended on-trade closures during the last 12 months, spirit gross sales within the off-trade elevated, the WSTA famous.

Vodka remained the preferred spirit to drink at dwelling (see desk beneath), promoting greater than 102m bottles over the 12 months. It was adopted by whisky at almost 86m bottles and gin, with greater than 73m bottles.

Liqueurs took the fourth place place, whereas rum was the fifth-biggest spirit class with 13% quantity development. Greater than 37m bottles of rum have been offered over the 12-month interval.

Gin, which has traditionally damaged development information during the last 5 years, noticed its gross sales drop barely. The class was down by 1% in quantity and a pair of% in worth.

UK alcohol tax proposal

Nonetheless, Beale warned that the UK authorities’s plan to overtake the alcohol tax system may hamper the expansion of spirits.

He mentioned: “We’re mystified by a proposal that embeds unfairness between merchandise which means that the preferred spirit drinks pays, for a similar quantity of alcohol, the best price of obligation of any class of drink.

“For individuals who get pleasure from a G&T at dwelling, underneath the federal government’s proposals you’ll pay 45p obligation on a double G&T in a can, however in the event you pour your self a double gin at dwelling after which dilute with tonic you’ll pay 57p obligation on your efforts.

“The federal government proposals appear wholly contradictory to the said goals of ironing out inequalities, as a substitute it’s launched but extra.”

Flavoured gin gross sales within the UK surpassed £500m (US$705m) for the first time this 12 months, in accordance with the WSTA.

WSTA table
WSTA’s Market Report information for the 12 months to 11 September 2021, protecting off-trade spirits gross sales
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