22nd April, 2021 by Nicola Carruthers
Spirits brands have upped their game when it comes to sustainability with big and small players unveiling new green strategies and initiatives. We look at some of the latest moves in the industry to mark Earth Day today (22 April).
From a billion-dollar sustainability strategy from Beam Suntory to the ‘world’s first’ spirit in a paper bottle, producers have gone the extra mile when it comes to sustainable practises.
The past year has seen producers including Diageo and Bacardi move forward with ambitious packaging goals, while rum brand Diplomático sought to tackle food waste in on-trade venues across the US through a new programme.
Meanwhile, Mijenta Tequila joined forces with Whales of Guerrero to boost community-driven conservation, and The Lost Explorer Mezcal unveiled its new Celebrate the Earth campaign.
Click through to the following pages to see some of the industry’s top sustainability moves to celebrate Earth Day today.