Products You May Like
A full service sports activities advertising and marketing and administration firm TCM Sports activities Administration has appointed Sudip Roy as EVP – New Enterprise. In his new function, Roy might be answerable for creating income methods for the brand new enterprise verticals – Digital platforms, Branded content material alternatives in sports activities, New IPs and Sports activities occasions, media partnership – businesses and media house owners.
Sudip Roy is an completed enterprise chief with over twenty years of diversified expertise throughout genres and verticals within the media trade, Basant Dhawan, CEO, TCM, stated. “A eager planner with confirmed skills in devising methods to develop new enterprise, improve promoting revenues, increase networks and media gross sales for enterprise excellence. He’ll play the lead function in creating the brand new income streams for TCM,” he added.
TCM holds unique floor rights throughout varied cricket stadia in India and globally. Outdoors India TCM holds the unique naming, sponsorship, In stadia rights throughout New Zealand cricket, Cricket West Indies and Asia Cup tournaments (Asian Cricket Council). Moreover this, TCM has on-ground partnerships with cricket boards of South Africa, Bangladesh, England and Australia. For Sudip Roy, with promoting/floor sponsorship rights throughout completely different state associations and varied Worldwide boards, TCM can also be poised for progress within the new enterprise verticals which incorporates digital media gross sales, information IP’s and tournaments in India, branded content material alternatives. “It’s been an thrilling journey for me within the broadcast trade to date, and I sit up for working with the group to develop and lead the sponsorship and income methods for the TCM’s new Enterprise verticals,” Roy said.
Roy comes with an expertise of over twenty years in gross sales and advertising and marketing roles, with particular emphasis in direction of strategic planning, enterprise improvement, promoting gross sales and buyer relationship administration, throughout main media homes. Previous to becoming a member of TCM, he was government vice chairman with Community 18 Media and Investments Ltd., the place he headed the income operate of Hindi cluster throughout completely different phases of his six 12 months tenure. Earlier than Community 18, Roy labored with Neo sports activities and Neo Prime channels as senior vice chairman and income head. He additionally labored in varied management positions at ABP Information Community for 8 years and Zee Community for seven years.