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eighth June, 2021 by Alice Brooker
Diageo has revealed new sustainable packaging for its Scotch whisky model Talisker.
Talisker’s wider portfolio is predicted to obtain an identical sustainable packaging refresh later this yr
Isle of Skye-based Talisker 10-year previous has acquired a packaging makeover with elevated recyclability and decreased plastic elements.
Alterations to Talisker’s packaging align with guardian firm Diageo’s goal to achieve net zero carbon emissions by 2030, as a part of a 10-year plan.
The packaging weight has been decreased by 6%, with an goal of reducing Talisker’s materials utilization by 28 tonnes throughout this yr.
The recyclability of the product has been elevated by 99.8% on the subject of weight, whereas the plastic elements have been decreased by 86%. A wooden stopper has changed the unique plastic stopper.
Pranay Chandra, Diageo’s malt whisky advertising supervisor, stated: “Talisker is dedicated to its drive to guard the planet, guaranteeing our whiskies are produced sustainably.
“The brand new packaging will improve the recyclability of the Talisker portfolio considerably and we’re repeatedly in search of methods to attain our sustainability targets.”
The model’s packaging refresh is a part of Talisker’s ‘ongoing dedication to sustainability’ – in 2020, Talisker revealed its partnership with non-profit organisation Parley for the Oceans, on a 3‐yr scheme to guard marine environments.
Chandra added:“Shoppers are more and more aware of their very own environmental affect.
“We perceive that there’s nonetheless extra to do, but it is a vital step in direction of our targets of creating all Talisker packaging recyclable by 2030, in addition to working in direction of zero waste throughout our provide chain.”
The newly revamped bottle could be bought for RRP £40.49 (US$57.25) from malts.com.