Beefeater proprietor Pernod Ricard has agreed to purchase The Whisky Alternate to to boost its e-commerce progress and premium choices. The Whisky Alternate was acquired by Pernod Ricard for an undisclosed sum The Whisky Alternate was based in 1999 by Sukhinder and Rajbir Singh, and boasts a list of roughly 10,000 merchandise. Pernod Ricard’s acquisition