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A brand new alliance of spirits producers and retailers has unveiled the business’s first safeguards for world e-commerce alcohol gross sales, which elevated by a 3rd in 2020. On-line alcohol gross sales soared in 2020 as a result of pandemic Earlier this 12 months, spirits producers, on-line retailers and supply platforms formed a new global
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The alcohol sector has undergone a “significant digital transformation”, according to the chief growth officer for US distribution giant Southern Glazer’s Wine & Spirits (SGWS), which recently invested in online platform Reserve Bar. Reserve Bar is the leading e-commerce platform for premium and luxury spirits Last month, SGWS acquired an equity stake in alcohol e-commerce
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Smirnoff owner Diageo will host this year’s World Class cocktail competition in a digital format for the first time. Diageo last held its World Class cocktail competition in 2019 In December 2020, Diageo said it planned to host the global final of its 2021 World Class competition in Madrid, Spain, instead of Sydney, Australia. At
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