The spirits trade is more and more turning to social media as its main manner of speaking with shoppers. We discover how manufacturers have stepped up their sport, and title the Social Media Hero from our 2021 Model Champions report. The Spirits Enterprise reveals its prime 10 spirits manufacturers on social media Within the face
Johnnie Walker
seventh June, 2021 by Kate Malczewski Analysis marketing consultant Model Finance has launched its annual rating of the world’s most respected spirits. In a tough 12 months, even the largest of manufacturers suffered losses – however a couple of giants managed to flourish. Right here, we reveal the highest 10. Chinese language baijiu manufacturers made
Diageo has released new images of its ‘state-of-the-art’ Johnnie Walker experiential whisky department store in Edinburgh ahead of its opening this summer. A preview of the Johnnie Walker Whisky Collection Treasure Chamber The store will be part of the Johnnie Walker Princes Street whisky visitor centre, which will span eight floors in total. Designed by
Diageo has released new images of its ‘state-of-the-art’ Johnnie Walker experiential whisky department store in Edinburgh ahead of its opening this summer. A preview of the Johnnie Walker Whisky Collection Treasure Chamber The store will be part of the Johnnie Walker Princes Street whisky visitor centre, which will span eight floors in total. Designed by
Blended Scotch whisky Johnnie Walker has partnered with bartender Ryan Chetiyawardana to create a ‘revolutionary’ bar experience as part of the brand’s biggest sustainability campaign to date. Ryan Chetiyawardana will lead the new sustainable bar programme The Next Steps initiative will aim to make Diageo-owned Johnnie Walker more sustainable by design. “Johnnie Walker is built