RTDs to outperform alcohol market by 2025
DonnaEast October 21, 2021
The ready-to-drink (RTD) class is predicted to extend its market share to eight% of the full alcohol sector by 2025 throughout
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Hard seltzers
Saintly unveils cocktail-inspired hard seltzers
DonnaEast August 31, 2021
Australian model Saintly has launched a cocktail-inspired vary of exhausting seltzers. Saintly has launched 4 cocktail-inspired exhausting seltzers The brand new
Lilo hard seltzer maker receives six-figure investment
DonnaEast August 1, 2021
Laborious seltzer producer The Alcoholic Water Firm has secured a six-figure funding from Scotmid Coop and Scottish Enterprise. The founders of
Kopparberg launches strawberry hard seltzer
DonnaEast July 8, 2021
Cider and spirits producer Kopparberg has expanded its exhausting seltzer vary with a brand new strawberry-flavoured iteration. Kopparberg Strawberry Exhausting Seltzer
ASA bans Brewdog hard seltzer ad
DonnaEast July 7, 2021
The UK’s promoting watchdog has upheld complaints towards arduous seltzer adverts from Brewdog, Whisp and Drty Drinks for his or her
ASA bans Brewdog hard seltzer ad
DonnaEast July 7, 2021
The UK’s promoting watchdog has upheld complaints towards onerous seltzer adverts from Brewdog, Whisp and Drty Drinks for his or her
Harrods picks Lilo as sole hard seltzer brand
DonnaEast June 22, 2021
Luxurious division retailer Harrods has listed Lilo as its one and solely arduous seltzer model. Lilo is the one arduous seltzer
The Hard Seltzer Masters 2021 results
DonnaEast June 1, 2021
Exhausting seltzers have taken the US by storm and are actually making their mark globally. We hosted our first-ever blind-tasting competitors
Hard seltzer terminology ‘confusing’ consumers
DonnaEast May 24, 2021
Producers of arduous seltzers exterior of the US may gain advantage from utilizing completely different vocabulary to explain the alcoholic glowing
Amass launches trio of hard seltzers
DonnaEast May 21, 2021
twenty first Might, 2021 by Melita Kiely Spirits producer Amass has moved into the laborious seltzer class with the launch of
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