The spirits trade is more and more turning to social media as its main manner of speaking with shoppers. We discover how manufacturers have stepped up their sport, and title the Social Media Hero from our 2021 Model Champions report. The Spirits Enterprise reveals its prime 10 spirits manufacturers on social media Within the face
Grey Goose
tenth June, 2021 by Alice Brooker Bacardi-owned Gray Goose vodka has launched a summer time marketing campaign celebrating the model’s relationship with the pure world. The vodka model’s latest marketing campaign provides a nod to the ‘elusive state-of-mind that comes with summertime’ Gray Goose has teamed up with advertising and marketing company MullenLowe for its
26th April, 2021 by Nicola Carruthers Bacardi-owned Grey Goose vodka kicked off a new campaign for its lower-ABV Essences range during the Oscars pre-show – the brand’s biggest marketing investment since its launch. The 60-second film highlights the ingredients used in the Grey Goose Essences range In February 2021, Grey Goose vodka released the 30%
“Tastes like alcohol” is a common expression used to describe the taste of vodka, arguably the most neutral spirit currently imbibed by man. In a world where spirits all have their own bold, distinctive flavour profiles, vodka is an interesting beverage in that it stands out by being largely neutral, with the subtlest of flavours