Cash spent on alcohol promoting is anticipated to return to pre-pandemic ranges by 2023, following a double-digit drop final 12 months. Alcohol manufacturers elevated their spending on digital media from 21% of their budgets in 2019 to 24% in 2020 Zenith’s Enterprise Intelligence – Alcohol: Beer and Spirits report checked out 12 key markets: Australia,
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The alcohol sector has undergone a “significant digital transformation”, according to the chief growth officer for US distribution giant Southern Glazer’s Wine & Spirits (SGWS), which recently invested in online platform Reserve Bar. Reserve Bar is the leading e-commerce platform for premium and luxury spirits Last month, SGWS acquired an equity stake in alcohol e-commerce
15th April, 2021 by Melita Kiely Beam Suntory has appointed former Diageo executive Venky Iyer as vice president – digital products and experience to spearhead the group’s digital expansion. Venky Iyer has joined Beam Suntory as vice president – digital products and experience Iyer will be responsible for outlining the strategy to build momentum and