Becle

Professional fighter Conor McGregor will continue to promote Proper No. Twelve Irish whiskey after the brand was sold to Jose Cuervo owner Becle in a deal worth up to US$600 million. Conor McGregor will ‘remain actively engaged in the promotion’ of Proper No. Twelve whiskey Becle confirmed it had purchased the remaining 51% stake in
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Jose Cuervo owner Becle reported a 37.7% net sales increase in the first quarter of 2021, bolstered by a triple-digit boost for ready-to-drink products. Jose Cuervo moved into hard seltzers last year Mexican drinks group Becle saw net sales reach MXN$7.16 million pesos (US$359,000) for the first three months of this year. Volume climbed 43.4%
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