SWA appoints Mark Kent chief executive

SWA appoints Mark Kent chief executive

The Scotch Whisky Affiliation (SWA) has named Mark Kent, former British ambassador to Argentina, as successor to the commerce physique’s chief government, Karen Betts.

Mark Kent SWA CEO
Mark Kent will step into the position of SWA chief government in January 2022

Kent has greater than 30 years’ expertise with the Overseas, Commonwealth and Improvement Workplace (FCDO).

In his most up-to-date put up, Kent served as ambassador to Argentina from 2016 to 2021.

He additionally labored because the ambassador to Thailand, ambassador to Vietnam, and has held roles at British Embassies in Mexico Metropolis and Brasilia. Moreover, Kent has acted because the UK illustration to the European Union.

Kent, who would be the ninth chief government within the SWA’s 110-year historical past, stated: “As a former ambassador, I do know in what excessive regard the Scotch whisky business and the SWA is held worldwide.

“After a difficult interval, I’m wanting ahead to serving to the business to unleash its full potential and allow individuals throughout the glove to find and luxuriate in our premium and iconic product.

“The Scotch whisky business has a implausible historical past, nice tales to inform and continues to innovate. I can’t wait to get began.”

Kent will take up the put up in January 2022, taking up from Betts who will depart in December this year to take over as chief government on the Meals and Drink Federation.

Scott McCroskie, chair of the SWA Council, added: “Mark brings with him an impressive depth of expertise, which can permit the SWA to proceed to help the business’s pursuits world wide.

“We stay up for working with him because the business appears to make new floor in key development markets and construct a sustainable future for the business by persevering with our push in the direction of web zero.”

Yesterday (25 November), the SWA welcomed a 50% import tax cut for the category in Maharashtra, India.

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