SKINN by Titan releases a digital campaign to promote their latest fragrance collection

The SKINN Tales marketing campaign is dwell throughout the model’s on-line platforms and different offline mediums

SKINN, a advantageous perfume model from the home of Titan, has rolled out a digital video to advertise their newest perfume assortment, Tales. Conceptualised by Ogilvy South, the video is aimed toward creating consciousness for this new launch and encourage shoppers to strive all the brand new SKINN Tales fragrances – Rio, Ibiza, Oslo, and Malaga. The SKINN Tales marketing campaign is dwell throughout the model’s on-line platforms and different offline mediums.

Focused at ladies and men, between the ages of 22-45 years, the movie captures moments of happiness. “With this video, the model goals to seize the creativeness of the customers who’re searching for on a regular basis fragrances which have a novel character on the coronary heart of their creation,” the corporate mentioned in an announcement.

“The digital video is a visible depiction of how a sprig or a whiff of Tales perfume transforms and elevates the temper immediately. The general vibe of the movie is vibrant, refreshing and quirky. The model intends to unfold waves of cheer by way of Tales, a group of 4 pleasant scents in occasions when most of us are searching for small pockets of pleasure on daily basis. The marketing campaign embodies how happiness is only a spray away with SKINN Tales fragrances,” Kanwalpreet Walia, advertising head, perfume and equipment division, Titan Company Restricted, mentioned.

With 4 distinct fragrances underneath Tales – ‘Rio’ and ‘Oslo’ for males, and ‘Malaga’ and ‘Ibiza’ for ladies, these fragrances can be found at a worth of Rs 1595 for 100 ml.

For Mahesh Gharat, CCO, Ogilvy South, Tales by Skinn is that whiff of happiness that has the facility to carry our on a regular basis moods. “Every of the variants – Rio, Ibiza, Oslo and Malaga embody a definite but breezy perfume that alters an individual’s ambiance, when used. The concept, due to this fact, was to seize a contented and light-weight vibe whereas creating a way of enjoyable and cheerful moments. The movie has achieved justice to this imaginative and prescient and can give a chance to the model to inform myriad Tales of Happiness,” he added.

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