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Shelter Cannabis Appoints Michael Nederhoff as CEO

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VICTORIA, British Columbia, June 14, 2021 (GLOBE NEWSWIRE) — Shelter Hashish, a pacesetter within the Canadian hashish trade targeted on high-quality merchandise for the Canadian Medical and Grownup-Use markets, has appointed Michael Nederhoff as Chief Government Officer, efficient instantly. With important, various expertise in consumer-packaged items, extremely regulated industries, retail, and manufacturing, Michael is well-positioned to execute the following part of Shelter’s enterprise transformation and excellence. Mark Hauk, Founder, and former CEO has stepped down and can stay as a strategic advisor to the corporate.

“Michael is a extremely skilled government with an distinctive monitor document of efficiency in quite a few consumer-facing industries and controlled industries. Michael brings robust industrial experience, in addition to a ardour for Shelter’s future development and success.” mentioned Mark Hauk. “The Shelter Government and I firmly consider that beneath Michael’s management, Shelter’s strategic path going ahead might be characterised by main market efficiency, sustainable development, and profitability.”

“I’m excited to step into the function of CEO at this essential level in Shelter’s enterprise, they’ve constructed a sustainable enterprise primarily based on high quality merchandise and a robust innovation pipeline. I’ll work intently with the management workforce to proceed bringing prime quality and revolutionary merchandise to market,” mentioned Michael.

About Michael Nederhoff

Mr. Nederhoff has over 25 years of administration expertise, with publicity on each the retail and manufacturing sides. He began his profession within the retail area at Loblaws Corporations Ltd as a class supervisor. Most just lately Michael was the president of JUUL Labs Canada, overseeing all features of the enterprise. In 2004 he helped launch Pink Bull vitality drink within the Canadian market, main industrial operations for the enterprise. He was Normal Supervisor at CytoSport, a sports activities vitamin firm and maker of Muscle MLK. Michael at present sits on two boards – Psyched-Wellness and PharmAla Biotech.

About Shelter

Shelter is a Canadian chief in processing, packaging and branding of revolutionary high quality hashish merchandise. Shelter Manufacturers is a consumer-focused model and packaging improvement firm providing high quality hashish pre-rolls and vape pens beneath model names Shelter Craft, Wildlife, and Journey. For extra data, please go to our web site at

David Purcell
Chief Industrial Officer

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