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As SEVENTEEN prepares to launch their ninth mini-album Attacca, there’s a calmingly assured power amongst the extremely revered group. Forward of the media showcase occasion, 11 of the group’s 13 members stepped out on stage donning all black – giving a really severe demeanor to show their inventive route with this new period. Earlier than having any data of its contents, the extremely anticipated launch already managed to promote over 1.4 million pre-order items in sooner or later, surpassing their earlier document of 1.3 million simply months in the past by means of their eighth mini-album Your Alternative.
With all indicators indicating that the potential success for SEVENTEEN (SVT) is immeasurable, we’re beginning to witness a revolution inside their musical tendencies. The title observe “Rock with You” units the tone for the mini-album by dropping their self-described “pop-punk” music to discover the distinct traits of the early ‘00s (with Joshua citing Avril Lavigne as an early pop-punk icon) however within the scope of their very own SVT model.
The music video for “Rock with You” (which debuted on the showcase), gave us two completely different visible ideas for the group. Certainly one of which locations the group on a rooftop, with a pastel sky backdrop performing the upbeat observe – the opposite, a neon-lit room with the group in an all-leather wardrobe. The completely different relationships between these pictures are one other reflection of the pop-rock coalescence within the music, making their comeback a love letter to a fandom that deeply respects their curation of music. By the point the music wraps up and finds an unwavering consistency, it’s evident that “Rock with You” is one other stable SVT music you’re capable of savor upon each hear.
With regard to their new launch, Attacca additional pursues the group’s ‘Energy of Love’ idea message created in Your Alternative, to dissect varied subsequent viewpoints on a common emotion. The group explains that “dynamic” and “highly effective” love performs an enormous function in their very own DNA as SVT, but additionally on this particular physique of labor – proving to be an essential facet of this new, refreshed SVT.
Woozi explains that Attacca is about, “One motion to the following, with out pause. It’s how we categorical this unstoppable and passionate love.” That love is one thing that the group states can transcend romanticism – incorporating the love of friendship, artwork, partnership, and all views the group can streamline into their craft.
In reference to their separate efficiency factions, Seungkwan notes, “Our unit songs have been used to indicate our distinctive unit colours however this time we needed it to really feel a bit extra recent and various.” Concerning the differing music, he continues, “On the hip-hop and vocal music [through multiple listens] you get to find that every member is able to one thing new.”
In an effort to have enjoyable with choreography but additionally keep accessibility for listeners, Hoshi acknowledges, “We put power into the choreography, and we additionally needed to create spotlight choreography that everybody may take pleasure in.” To additional show that message, he prompts DK to face and reveal the aforementioned choreography along with his members vocally backing him (or conversely, grinning ear to ear) exhibiting off his willingness to entertain. Hoshi then quips, “We don’t have a reputation for this efficiency but, so we sit up for seeing what the members of the press name it!”
Contemplating the truth that 11 of SVT’s 13 members are capable of take part on this promotion because of members Jun and THE8 getting to go to household in another country, there was an apparent shift for the group that has efficiently retained every authentic member. Seungkwan tells us, “I feel we’ve at all times been 13 members so with out them, in fact, we really feel an vacancy.” however optimistically provides, “They did see a few of the footage from a [recent] shoot, and so they felt that we actually labored onerous!” Mingyu additionally chimes in to share, “In fact we need to see them, and we do be in contact, so we’re at all times cheering one another on!” Fortunately, the group was all current for the music video itself earlier than their non permanent absence, and after their option to re-sign with PLEDIS Leisure months prior, we are able to count on a way forward for thrilling SVT content material.
Hoshi divulged, “The re-signing was a turning level for us in our progress, and in addition for us as a crew. We’ll proceed to try to present a brand new SEVENTEEN and return your love with nice performances and music.”
SEVENTEEN’s new mini-album Attacca is available now, and the music video for the only “Rock with You” might be seen above!