Edinburgh-based The Secret Backyard Distillery has unveiled a brand new eco-conscious search for its gin vary.
The refreshed packaging design goals to embody the model’s ‘key values’ of sustainability, and shine a light-weight on the distillery’s ‘rooted in nature’ model ethos.
The labels on the neck, back and front of the bottle are produced from 30% grass, with the corks made up of the pure supply that’s micro-granules. The brand new safety seal is claimed to be fully biodegradable.
Hamish Martin, founder and head gardener at Secret Backyard Distillery, mentioned: “Nature is on the coronary heart of all the things we do and our purpose is to speak this message to a wider viewers.
“The adjustments made to our packaging, such because the grass labels, are a part of our journey to grow to be much more sustainable.”
The brand new packaging has been utilized to The Secret Backyard Distillery’s core vary of gins, in addition to its floral expressions.
The core vary contains the ‘zesty’ and ‘refreshing’ Lemon Verbena gin, in addition to the ‘herbaceous’ Wild gin.
The floral collection affords the Elderflower and Jasmine, infused with ‘naturally dried rose and darkish violet petals’, and Apothecary Rose, distilled with its namesake petals.
Managing director André de Almeida mentioned: “That is an thrilling subsequent step in our journey, making a pack that clearly displays our values and communicates our level of distinction, together with our ongoing dedication to enhance our sustainability credentials.
“There are some thrilling developments nonetheless to come back within the subsequent few years and I’m trying ahead to bringing these to fruition.”
The newly designed gins can be found to buy on-line at secretgardendistillery.co.uk, for RRP £35.95 per 500ml bottle.
Earlier this yr, the distillery underwent rebranding because it modified its title and appointed de Almeida as its new managing director.