Sakurafresh extends alcohol-free line

Sakurafresh extends alcohol-free line

Japanese alcohol-free beverage producer Sakurafresh has launched 5 zero-ABV ‘liqueurs’ and ‘spirits’.

Sakurafresh Negroni Zero Alc
Sakurafresh has launched an alcohol-free Negroni, amongst different merchandise

The 5 merchandise turned obtainable on the finish of September and comprise: Sakurafresh Amaretto, Amaro Italiano, Purple Italian Bitter, Reposado and Negroni.

Naveen MV, managing director of Sakurafresh, mentioned: “These 5 merchandise are all constructed from pure botanical extracts and are one thing very distinctive, but acquainted.

“We needed to be a disruptive drive, and we thought we’ll begin with zero-alcohol liqueurs. The alcohol-free market isn’t simple; it’s a tricky recreation. However we consider our merchandise are of wonderful high quality.”

Moreover, Sakurafresh is planning to launch further alcohol-free ‘spirits’, ‘liqueurs’ and apéritifs within the coming months.

Scheduled to launch between January and March 2022, the brand new merchandise will embody: The Excessive Malt Whisky, designed to emulate a Highland single malt; Himitsu Malt Whisky, designed to be an alcohol-free different to Japanese single malts; Ron Añejo Rum (a 0% ABV gold ‘rum’); and Ron Oscuro Rum (a 0% ABV darkish ‘rum’).

Between Might this yr and Might 2022, Sakurafresh may have launched 15 alcohol-free ‘spirits’ and ‘liqueurs’. Amongst these will likely be a dry vermouth and a floral ‘gin’ by Might subsequent yr.

“Our purpose while you speak about ‘spirits’ and ‘liqueurs’, not bitters, is that by 2026/27, 5 years from subsequent yr, we’re about 500,000 circumstances of ‘spirits’ and ‘liqueurs’, at six 750ml bottles per case,” MV added. “By December 2023, we’re aiming to get distribution in 50 nations.”

Sakurafresh can also be considered the world’s first producer of alcohol-free cocktail bitters, MV added.

New manufacturing websites

Moreover, Sakurafresh will even open a brand new manufacturing website in Japan in 2022, which was delayed due to the Covid-19 pandemic. The entire model’s merchandise are made by means of flavour extraction, mixing and maceration. No alcohol is used within the manufacturing course of.

The producer will even open a producing plant in Mauritius. The ability in Mauritius will cowl roughly 10,000 sq. ft, and is scheduled to go stay in February 2022.

In the course of the Covid-19 pandemic, MV mentioned the corporate “briefly moved issues to India” after the Japan website was compelled to shut. Sakurafresh’s manufacturing unit in India spans nearly 25,000 sq. ft.

“We already had a facility there,” MV mentioned. “Zero-alcohol [production] was speculated to be in Japan, however we needed to transfer to India.

“For our North American market, the US and Canada, and Western European market, we will likely be doing bottling in these nations.

“Mauritius will give us the benefit to enter African markets within the subsequent 5 years.”

Leave a Reply

Your email address will not be published. Required fields are marked *

20 + 2 =