Rihanna’s Savage X Fenty Debut It’s Pride Collection

In honor of Pleasure Month, Rihanna’s Savage X Fenty has debuted its first Pleasure assortment. Celebrating individuality and variety, the vary’s marketing campaign stars members of the LGBTQIA+ neighborhood resembling Gigi Goode, Jazzelle Zanaughtti, Jazzmyne Robbins, couple Rahquise Bowen, and Ahmad Kanu, Noah Carlos, Aya Brown, Jaslene White Rose, Elíseo Equihua, Dexter Mayfield, MaryV Benoit, Zachary Tye Richardson, and Rihanna’s longtime hairstylist, Yusef Williams.

“Pleasure is all about appreciating your genuine self. I’m very enthusiastic about this assortment and exhibiting love and assist to the LGBTQIA+ neighborhood, which incorporates so lots of our clients, staff members, and followers,” Rihanna shared in a press launch. 

Standout items embrace the Love First Thigh Excessive Stockings and Savage X Pleasure Kitty Whip, which you’ll be able to pair with the X Pleasure Embroidered Bralettes and unisex Savage X Boxer Briefs. 

BET spoke with superstar hairstylist Yusef Williams about starring within the first Savage X Pleasure marketing campaign. 

BET: Yusef – you’re often called a star hairstylist, and have been styling Rihanna’s hair for years, together with Savage X Fenty campaigns. So, what does it imply to you to now star of their first ever Savage X Pleasure marketing campaign? 

Yusef Williams: It is an honor to be part of the primary ever Savage X Pleasure marketing campaign. As talked about,  I’ve all the time labored behind the scenes being part of the artistic course of and I by no means imagined seeing myself on the opposite facet of the lens. 

BET: Savage X Fenty represents inclusivity and individuality. What message do you hope the LGBTQIA+ Neighborhood take away after seeing this cool and significant marketing campaign? 

YW:I hope the message obtained from the LGBTQIA+ neighborhood is that we’ve got a real ally in Savage X Fenty and that they stand by their model’s phrases of inclusivity and individuality for all!  

BET: How can we proceed to assist Pleasure month and the LGBTQIA+ Neighborhood? 

YW: Pleasure month is nice nonetheless it takes having Pleasure on a regular basis for these within the LGBTQIA+ neighborhood. We want our allies to point out assist yr spherical. There are various charities and organizations that want sponsorship and assist all year long to assist save lives and produce consciousness.

BET: You’ve not too long ago shared a put up on Instagram the place you’ve styled 23 Vogue covers and counting.  Congratulations! What’s the key to being profitable and having longevity on this trade? 

YW: The bottom line is staying true to your self, figuring out your craft, setting objectives and never placing to a lot strain on your self to realize them. It was not a straightforward highway to interrupt into the style and sweetness trade particularly as a Black homosexual man however with dedication and perseverance I realized to grasp that what’s for you belongs to you.

BET: What’s your favourite piece from the gathering? 

YW: The neon Gown and Pant was my favourite!

With sizes from 30A – 42H and XS – 3X, clients can store the Pleasure assortment at Savage X Fenty. Costs for the Pleasure assortment vary from $16.95 – $69.95. Try the Savage X Pleasure assortment here!

Via its partnership with the Clara Lionel Basis, buy of the Pleasure Capsule Assortment will assist assist GLAAD, the Audre Lorde Mission, The Caribbean Equality Mission, INC., Trans Latin@ Coalition and the Trans Wellness Heart make lasting change throughout the neighborhood.

This text has been edited and condensed for readability.