Lifestyle

Rihanna Joins in on Rimowa’s Newest Campaign

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rihanna rimowa
Picture: Rimowa

Rihanna and Patti Smith be a part of the likes of Lebron James and Roger Federer to grow to be the brand new daring faces of Rimowa’s “By no means Nonetheless” marketing campaign which debuted yesterday (September 16).

The marketing campaign is for the German luxurious model’s assortment “By no means Nonetheless”, which options merchandise corresponding to backpacks, crossbody baggage, and tote baggage. The marketing campaign consists of 4 particular person movies designed as a inventive exploration of how the pandemic has modified the travelling panorama. Every movie follows the non-public journey views of the 4 ambassadors.

All of their particular person movies can be found to view on Rimowa’s website.

Rihanna’s video was directed by herself and shot by Gary Sorrenti. It showcases her solitary life-style through the pandemic. Rihanna was additionally as soon as noticed on the airport with a restricted version Rimowa x Off-White Cabin Multiwheel suitcase, designed by Virgil Abloh.

Rimowa marketing campaign video that includes all 4 celebrities.

Smith’s video is devoted to New York Metropolis’s resilience all through the final 12 months with photographs of Fifth Avenue and Jimi Hendrix’s Electrical Woman Studios The artist additionally wrote a poem for the marketing campaign. 

The “By no means Nonetheless” assortment heralds the model’s efforts to supply greater than baggage and suitcases it’s most identified for. Very similar to the theme of the marketing campaign, the shift is due to the ever-changing journey outlook because of the pandemic. The gathering goals to fulfill the wants of latest travellers. Whereas not being a conventional luxurious model, it has made itself identified within the excessive trend business with collaborations with Dior and Moncler.

Rimowa isn’t the one one appointing new ambassadors for his or her campaigns, Bvlgari not too long ago named Chinese language actor Yang Yang its latest brand spokesperson after Kris Wu discovered himself embroiled in rape allegations. Kpop star, Lisa of Blackpink has additionally been appointed the model’s world ambassador and not too long ago starred in Bvlgari’s high jewellery assortment alongside Zendaya.

Elsewhere within the watch business, Italian luxurious watchmaker Panerai welcomed Chinese actress Dilraba as their first-ever feminine world model ambassador. 

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