Food & Drink

Rémy Cointreau toasts triple-digit Q1 sales growth

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twenty second July, 2021 by Kate Malczewski

French drinks group Rémy Cointreau achieved an natural gross sales improve of 105% within the first quarter of its fiscal yr, aided by the sturdy efficiency of its Cognac portfolio.

Rémy Cointreau’s sturdy Q1 efficiency was led by its Cognac gross sales

The enterprise’ gross sales totalled €293.1 million (US$345.6m) within the first quarter of 2021/22, a rise of 36.5% at fixed foreign money in contrast with first quarter pre-pandemic gross sales in 2019/20.

The Rémy Martin Cognac proprietor managed to take care of its momentum from 2020/21, when its full-year gross sales increased by 1.8% as a consequence of a powerful efficiency within the second half.

Cognac performed a very key function on this yr’s first-quarter figures, with natural development hovering 114.4% in opposition to Q1 2020/21, and up 29.8% in contrast with pre-pandemic buying and selling.

The agency attributed the success of its Cognacs to momentum within the US and mainland China, noting that its manufacturers have launched into a number of advertising pushes. Rémy Martin, which was named the number-three spirits brand on social media in The Spirits Enterprise‘ 2021 Model Champions report, launched its Crew Up for Excellence marketing campaign in partnership with musician Usher, whereas Louis XIII drove a direct-to-consumer technique by opening a store in Singapore’s One Raffles Place Mall.

In the meantime, liqueurs and spirits additionally helped the corporate’s outcomes. The division noticed gross sales climb by 90.5% in natural phrases, ‘rising sharply’ throughout areas.

The US skilled sturdy gross sales due to orange liqueur Cointreau, the event of the enterprise’ whisky portfolio and the efficiency of The Botanist gin. In China, whisky manufacturers had been essential, particularly Octomore, and within the EMEA (Europe, Center East and Africa) area, the restoration of the on-trade was a significant component.

Based mostly on its efficiency up to now, the corporate has predicted an ‘wonderful first half’ for 2021/22. The group mentioned it could ‘considerably improve’ its funding for communications to assist its manufacturers.

Rémy Cointreau is presently within the midst of a legal battle with cannabis company Canopy Growth over alleged trademark infringement.

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