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Purple Kiss is approaching their first 12 months as a unit, and thru their new inclusively spooky-themed EP, they refuse to go unnoticed.
Hailing from the revered label RBW who additionally homes the powerhouse group MAMAMOO, Purple Kiss entered as a primary wave of fourth-gen Okay-Pop expertise, made up of seven passionate members starting from 18 to 24. Since their fall 2020 introduction, they rapidly bought over 30,000 copies of their debut EP following the footsteps of the profitable trendy rookie expertise – additionally serving as the start of an thrilling profession and a vibrant following labeled PLORY (their devoted fandom).
With their want to point out “numerous colours” of their particular person voices and encourage audiences with love, the group evokes such a feel-good charismatic vibe that their new EP HIDE & SEEK animates a daring shift in momentum to misdirect with their colourful artwork in ominous packaging. By way of their second lead single “Zombie” we kick off the brand new course of Purple Kiss that playfully bounces between a youth-friendly fall-themed zombie idea and their perky-pop familiarity with a sneaky transition. After christening the comeback with the brand new single, the EP then strays exterior of the steered fashion as if the idea was merely a doorway to the group’s actual intention at presenting artwork beneath the guise of one thing fully totally different.
HIDE & SEEK has welcomes new concepts that supply vital affirmation of the group’s hopes to observe within the footsteps of their hard-working friends, telling a flexible story within the span of six songs. On “So WhY” the group simply barely dials it again to float in a dream-like state – an ideal option to counterbalance their dazzling aesthetic. In “Forged pearls earlier than swine”, we see Purple Kiss showcase their skill to supply multiple singe-ready banger in a comeback, in what may presumably have served as a backup single – as a result of Purple Kiss is barely invested in sharing music that’s made to the best possible of their talents.
With the brand new EP HIDE & SEEK out there now, we spoke to the members of Purple Kiss to get their ideas on some feel-good horror, “Zombie”, and far more.
You’re approaching your first 12 months collectively as a unit, and this marks your second launch up to now! Once you look again at your first EP, and now your new music – how would you say these experiences differ (or how do they really feel related if not totally different)?
Swan: Firstly, the ambiance of the album is probably the most totally different. If our debut album [INTO VIOLET] had a mysterious and dreamy idea, HIDE & SEEK is an album with kitsch and daring charms. In consequence, I feel the flexibility to tackle new ideas has improved and develop into extra pure.
Dosie: If the primary album had a darkish purple vibe, I feel this album has a extra colourful and youthful vibe.
Chaein: I feel the genres and ambiance of the songs within the album have modified. The identical goes for the lyrics and the that means of the tune.
Yuki: I additionally suppose the theme and style of the lyrics are probably the most totally different.
Na Go Eun: In the course of the first promotions for our debut album, I couldn’t carry out with a smile as a result of it was a tune with heavy and alluring vibes, so it’s good to have the ability to carry out with a smile for our comeback promotions.
Park Ji Eun: I feel I’m in a position to benefit from the stage slightly greater than throughout our first promotions.
Ireh: I feel I used to be in a position to get the grasp of issues for our second promotions compared to our debut levels after I didn’t know something and issues have been chaotic.
The brand new idea behind HIDE & SEEK appeared to have a horror ambiance inside the preliminary teasers! What was it a couple of darker idea that drew you to this fashion particularly?
Chaein: I feel the zombie’s distinctive horror ambiance matches nicely with the fashion of idea we’ve beforehand achieved, which is why we went with this course for the comeback!
Dosie: If for “Ponzona” we have been spreading our charms beneath the theme of poison, this time, we’ve develop into zombies to proceed to unfold our allure. That is why the horror theme of zombies provides to the nice ambiance of Purple Kiss in creating an unmatched idea.
Park Ji Eun: I needed to offer off a candy and fierce feeling. I additionally needed to incorporate the earlier Purple Kiss vibe to a sure extent.
Swan: It’s a darkish idea, however as I mentioned earlier, it’s a horror darkness that feels totally different from the dreamy “ponzona,” so it’s truly one thing new and that’s how I feel we selected the idea of the album.
Yuki: Horror is horror, however! It’s a brand new sort of horror that’s not scary however thrilling and good to see.
Ireh: Truly, you may have a look at this idea as a daring and bouncy idea with a spoon of horror added to it quite than simply horror. We selected it as a result of we needed to take the scary theme of zombies and interpret it into a brand new teen model of zombies and present you one other coloration of Purple Kiss!
Na Go Eun: Truthfully, the horror picture we gave off was a decoy. Our first promotions have been grand and alluring, however this time the tune is thrilling and energetic so we needed to make it enjoyable, but additionally form of persevering with the primary idea we took on.)
Your new single “Zombie” has additionally previewed that theme feels very totally different out of your introductory period! Which of the 2 releases would you say felt more difficult from a person standpoint?
Swan: Moderately than being tougher, the idea of the brand new tune “Zombie” had much more to consider. Since every half has a number of emotional switches, I attempt utilizing totally different gestures and facial expressions relying on the outfit of the day as I take into consideration issues like, “How can I act this out with a way of unity with the members and never make the stage boring for viewers?”
Ireh: I believed “Ponzona” can be tougher, however after I carried out “Zombie” it was tougher. It wasn’t straightforward to smile on stage at the start of promotions.
Na Go Eun: It’s “Zombie”! As a result of, in contrast to the robust and deadly feeling, this tune has quite a lot of ideas inside three minutes, so there are such a lot of issues to precise. I feel that half was slightly tough.
Chaein:I feel the earlier “Ponzona” idea was tougher. I feel it felt tougher as a result of it was additionally our debut.
Yuki: Truly, I feel “Ponzona” was tougher. In truth, I believed loads about my facial expressions, however after I monitored the stage my facial expressions got here off too easy, so I used to be a bit dissatisfied.
Dosie: This comeback with “Zombie” was tougher for me. It was tougher than I believed to smile and appear like you’re having enjoyable on stage naturally. So this time, I’m truly watching the members loads whereas performing.
Park Ji Eun: Each have difficulties, however I didn’t have an excessive amount of issue expressing them as a result of my regular self has some inherent “Zombie” idea features to it, and I feel I turned slightly extra conversant in the ‘Ponzona’ idea after repeatedly doing it.
I like that your identify comes out of your shared needs to point out numerous kinds, and in addition to show love! How would you say ‘love’ performs a job on this horror idea for HIDE & SEEK?
Park Ji Eun: There’s a message in it saying to not measure this and that, however to like extra confidently!
Ireh: Sure, that’s proper. I feel this album performs a cute and daring position as a result of it has the message, “You will be extra assured with out measuring this or that!”, [without comparing things.]
Chaein: I feel love performs an enormous position in HIDE & SEEK wrapped up within the phrase ‘HIDE’. The feelings that we’ve got to precise and convey are love!
Yuki: If you happen to have a look at all of the lyrics of the songs, all of them speak about emotions actually and confidently. That’s why I feel it expresses sincere love with none frustrations.
Na Go Eun: I feel it’s refreshing! As a result of it doesn’t cover something and expresses all of it confidently!
Swan: I feel it raises shallowness and pushes forth the concept regardless of the younger age, that youth is what permits extra sincere pure love.
Dosie: I feel every little thing begins with love, and regardless of the object or state of affairs is, there’s a message inside the album to like with a extra assured and pure coronary heart, form of like a teen story.
You come from a label that celebrates expertise, and you’ve got extensively profitable friends comparable to MAMAMOO to look as much as – have you ever acquired any particular perception from fellow artists that has helped you discover your method artistically?
Chaein: Sure! They offer us sensible recommendation and all the time brighten the ambiance in order that we will be comfy after we are collectively. We’re all the time receiving good power from them.
Yuki: We’re so grateful, as there was even a time after they gave every of our member’s recommendation in a one-on-one setting and after we run into them on the firm, they all the time cheer us on!
Ireh: Over the last promotions, we every acquired recommendation we would have liked to listen to from them individually and after they inform us about their experiences it helps us loads.
Park Ji Eun: I used to be so completely satisfied when our senior, Moonbyul, listened to my long-held considerations after the “Studio Moon Night time” present.
Swan: Again after I was a trainee and making ready for the month-to-month evaluations, I bought a number of assist from our seniors, MAMAMOO, when it comes to stage course or concepts by watching their live performance movies.
Na Go Eun: Once I went to see MAMAMOO’s live performance in particular person earlier than, I used to be in a position to really feel the power onsite and felt such respect for them as I believed to myself “Ah, that is how a efficiency is completed.
Dosie: I get motivated by them simply by watching their performances, however after we do meet generally, they all the time say such variety issues and it makes me acquire confidence to work tougher.
You even have a music video for “Zombie” and it seems that you actually dedicated to telling a selected story this time round! What second within the music video would you say ended up embodying your feel-good spooky idea to the utmost?
Na Go Eun: I feel the creepiest second was when it rained closely throughout “Intro : Freaky Purky” after we have been with the folks appearing like zombies.
Chaein: I feel the unit teasers have been probably the most creepy.
Park Ji Eun: I additionally suppose probably the most creepy half was within the unit teasers after we wakened and smiled!
Dosie: I feel this time, our facial expressions have been captured nicely! Particularly, I like that my facial features at the start appears to open the door to the tune in a creepy method.
Ireh: There have been all the time many vibrant and cute scenes within the music video, however I feel the scenes the place we’re smiling whereas enjoying with zombies prefer it’s nothing is actually spooky.
Yuki: I feel it was probably the most spooky after we filmed with zombies.
Swan: Truly, for this music video, I performed a cute zombie quite than a spooky one, so I haven’t actually considered myself in a horror or spooky idea a lot.
By way of horror, I’m an enormous fan of the style myself, so I’ve to ask – do any of you get pleasure from horror films/television? In that case, what titles would you advocate?
Swan: I don’t actually like horror films!
Dosie: I don’t like horror films both.
Na Go Eun: I don’t like horror films both, however I loved watching Candy Residence!
Chaein: I actually like horror, however I overlook it rapidly after watching it. In any other case, they’ll come out in my goals…
Park Ji Eun: It’s not a horror film, however I like to recommend the zombie film Heat Our bodies!
Ireh: I loved watching Us and Get Out, so I’d prefer to advocate them!
Yuki: The one which enjoys horror is me! Not too long ago, there’s a film known as Host that I’d prefer to advocate. It’s directed in a sure style – like a real sequence of occasions – so it offers me much more goosebumps.
If you happen to have been going to collectively select a second single from this comeback, what would you say has that very same potential?
Swan: It’s “Forged pearls earlier than swine.” Firstly, it’s a tune that pulls a number of consideration and I’ve truly been training it since I used to be a trainee!
Ireh: I feel all of them have potential. It’s so arduous to decide on only one as a result of they’re all good songs, however I feel “ZzZz” is becoming and might be good to hearken to comfortably in autumn.
Na Go Eun: “Twinkle”!
Chaein: I need to advocate “So WhY”, a tune that I made! I feel it’s cute as a result of it reveals the method of creating probably the most sincere and assured confession. And greater than something, I actually just like the rap that Yuki wrote.
Yuki: It’s totally different each day, however in the present day it’s “ZzZz”.
Park Ji Eun: I additionally suppose “ZzZz” has potential.
Dosie: It’s “Twinkle”. I feel the voice coloration of Purple Kiss is expressed very fantastically.
Clearly, the album has an intriguing steadiness of songs as nicely. What monitor would you say required the other power of your lead single “Zombie”?
Swan: It’s “ZzZz”. You possibly can see a distinct allure from “Zombie”, because it immediately expresses the virtually boring on a regular basis life within the lyrics!
Park Ji Eun: I additionally suppose it’s “ZzZz”!
Ireh: I feel it’s “2AM”. Not like the upbeat and bouncy side of “Zombie,” it has a extra relaxed vibe.
Na Go Eun: I feel “Twinkle” has such a distinct vibe that it’s actually charming.
Chaein: I feel “ZzzZz” and “2AM” have probably the most reverse power from “Zombie”.
Yuki: It’s “ZzZz”. If “Zombie” is a tune that makes you need to leap and play, I feel “ZzzZz” has the other power that heals you while you need to relaxation.
Dosie: It’s “ZzZz”! If “Zombie” feels full and thrilling, then “ZzZz” feels a bit empty in methods however is calm and soothing.
Stream the EP Hide & Seek by PURPLE KISS right here, and take a look at the music video for his or her single “Zombie” above!