Products You May Like
Tequila is the highest trending spirit for 62% of bartenders around the globe, pushed by premiumisation, in accordance with Bacardi’s newest report.
The Patrón Tequila proprietor has revealed Bacardi Cocktail Developments Report 2022 in partnership with strategic consultancy The Future Laboratory, offering insights into spirits and cocktail consumption habits over the previous 12 months and the way these will evolve in 2022.
“There’s a way of missed moments post-lockdown, and for customers in lots of markets, 2021 has been about making up for these misplaced moments in time,” stated Jacob Briars, world advocacy director for Bacardi.
“Persons are going into 2022 with a way of mindfulness round making every second extra significant. Spirits and cocktails have at all times served to raise these moments and are actually serving to make each celebration much more particular.”
In line with the demand for “extra significant” drinks, Bacardi’s world model ambassador survey 2021 revealed that fifty% of bartenders globally have seen their prospects selecting extra premium drinks.
The analysis additionally factors to the premiumisation pattern as a significant factor within the development of Tequila class, which is now the number-one trending spirit for greater than three-fifths (62%) of bartenders internationally. Within the US, that determine rises to 76% – a 16% increase from last year.
In the meantime, Tequila-based cocktails rank fourth out of 30 when it comes to worldwide recognition.
Different spirits benefitting from premiumisation embrace darkish rum, single malt whisky, gin and mezcal, stated the report.
As well as, drinkers revealed the spirits they anticipate to imbibe over the following 12 months as a part of a Bacardi shopper survey. Vodka took the primary spot, with 47.66%, adopted by gin (35.24%) and Tequila (31.97%). Brandy got here in fourth (31.89%), and whisk(e)y got here fifth (31.61%).
It’s no secret that the ready-to-drink (RTD) category has gained traction over the past year, and 14% of customers stated they tried RTDs for the primary time within the final 12 months. Bacardi’s analysis additionally confirmed that 41% of customers globally anticipate to drink RTDs in 2022, and the agency believes spirits-based choices will see elevated momentum over malt-based drinks subsequent 12 months.