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Polaris is encouraging shoppers to go offline, embrace nature and THINK OUTSIDE.
MINNEAPOLIS — At the moment, Polaris Inc. (NYSE:PII), a world chief in serving to individuals discover prospects exterior for greater than 65 years, introduced a brand new initiative geared toward inspiring individuals to get offline and seize the journey ready open air. Analysis exhibits that point spent open air has optimistic impacts on our well being, together with decreased stress, improved temper and sooner therapeutic. This Nationwide Get Outdoor Day on Saturday, June 12, Polaris invitations shoppers to take a pledge to change into an OFFLINER.
Nationwide Get Outdoor Day is held yearly on the second Saturday of June and encourages People to get energetic open air, whether or not that be in their very own yard or our nation’s parks, forests and wildlife refuges. Launching at the moment and operating by June 30, 2021, shoppers are invited to take a pledge to change into an OFFLINER by visiting Polaris.com/ThinkOutside.
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“At Polaris, we’re enthusiastic about getting individuals exterior. It’s about extra than simply the merchandise we offer, it’s in regards to the experiences and recollections we assist create,” stated Mike Speetzen, Polaris chief govt officer. “It’s that THINK OUTSIDE mindset that motivates us each day and makes celebrating Nationwide Get Outdoor Day a pure match for Polaris.”
In a world the place we’re consistently on-line, it’s time to show off and reconnect with the outside. Extra time at dwelling and know-how have resulted in a nature deficit and display time has elevated to a median of 13 hours per particular person per day1. Shoppers at the moment are searching for a cause to get out, which is obvious as searches for “out of doors actions” elevated by 82 % from July 2019 to July 2020, and search ranges in 2021 are on tempo to match that2.
“Whereas we all know display time elevated in the course of the pandemic, we additionally noticed many individuals flip to the outside. Taking the OFFLINER pledge means turning off electronics indoors and getting exterior. Which will imply a stroll within the park for some, however to others it could imply a break from routine,” stated Pam Kermisch, Polaris chief buyer engagement and development officer. “THINK OUTSIDE is our name for individuals to expertise the last word enjoyment open air and to find new concepts and prospects, and we may help make that potential this Nationwide Get Outdoor Day.”
Those that take part within the OFFLINER pledge can be entered for an opportunity to win one in all 5 Polaris Adventures experiences and different out of doors journey gear. From an epic off-road tour in a Polaris RZR to a scenic sundown cruise in a Slingshot, Polaris Adventures has 160 places throughout the U.S., making it an ideal possibility for individuals who need to strive a brand new approach to discover the outside.
Be part of the dialog utilizing #THINKOUTSIDE and comply with Polaris Inc. on Instagram, Fb and Twitter. To be taught extra about Nationwide Get Outdoor Day and the #OFFLINER pledge, go to Polaris.com/ThinkOutside.
1UHC Display Time 2020 Report
2Google Traits; “Out of doors actions” 3/1/19-5/25/21
About Polaris
As the worldwide chief in powersports, Polaris Inc. (NYSE: PII) pioneers product breakthroughs and enriching experiences and providers which have invited individuals to find the enjoyment of being open air since our founding in 1954. With annual 2020 gross sales of $7.0 billion, Polaris’ high-quality product line-up consists of the Polaris RANGER, RZR and GENERAL side-by-side off-road autos; Sportsman all-terrain off-road autos; Indian Bike mid-size and heavyweight bikes; Slingshot moto-roadsters; snowmobiles; and deck, cruiser and pontoon boats, together with industry-leading Bennington pontoons. Polaris enhances the using expertise with components, clothes and equipment, together with a rising aftermarket portfolio, together with Transamerican Auto Elements. Polaris’ presence in adjoining markets consists of navy and industrial off-road autos, quadricycles, and electrical autos. Proudly headquartered in Minnesota, Polaris serves greater than 100 nations throughout the globe. www.polaris.com.
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About Polaris Adventures
Polaris Adventures brings collectively a choose community of Outfitters to supply premium experience and drive experiences at epic locations nationwide. Creating protected, memorable, year-round adventures for all ability ranges, Polaris Adventures provides worry-free half and full-day choices for {couples}, households and journey teams in state-of-the-art Polaris autos. Go to adventures.polaris.com to be taught extra.
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Contacts
Leila Erickson
leila.erickson@clynch.com