Food & Drink

Pimm’s taps into aperitif trend with new variant

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nineteenth Might, 2021 by Alice Brooker

Diageo-owned Pimm’s is about to launch a brand new aperitif and has given its No. 1 bottle a brand new label design.

Pimm's Sundowner

Pimm’s Sundowner is supposed to be served in Spritz-style cocktails

Pimm’s is introducing a brand new product to its portfolio this spring – a raspberry and redcurrant aperitif referred to as Pimm’s Sundowner.

With a steadiness of ‘bitter redcurrant notes in a vibrant raspberry color’, the 18% ABV bottling is beneficial to be loved as a Spritz with Prosecco and soda.

The fruity aperitif might be accessible completely in Sainsbury’s shops and on Amazon from 24 Might.

Sundowner arrives throughout a busy time for the model. Pimm’s lately debuted a brand new advertising and marketing marketing campaign titled ‘We Will Summer season’ and revealed a redesign of its authentic No.1 Cup bottle. The revamped packaging is mentioned to present the 25% ABV gin-based cup a ‘fashionable new look’ whereas ‘paying homage’ to the unique design. 

Adrienne Gammie, advertising and marketing director for gins, Pimm’s, Baileys and non-alcoholic ‘spirits’ at Diageo GB, mentioned: “That is an extremely thrilling time for the Pimm’s model. The brand new pack design gives Pimm’s No.1 with a brand new feel and look while nonetheless epitomising the British summer time that we all know and love.

“It’s nice to see how we are able to preserve the model related right this moment and proceed to supply scrumptious new choices for our shoppers. 

“The early night second is constantly rising with 58% of shoppers selecting to drink cocktails from 5-8pm. 

“Pimm’s Sundowner appeals to the rising recognition of Spritz serves.”

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