Philip Morris International Launches New IQOS ILUMA in Japan to Accelerate the Achievement of a Smoke-Free Future

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Pioneering SMARTCORE INDUCTION SYSTEM^TM that Introduces Bladeless Heating Know-how to the World’s No. 1 Heated Tobacco System

LAUSANNE, Switzerland — Philip Morris Worldwide Inc. (PMI) (NYSE: PM) immediately introduced the launch of IQOS ILUMA, the most recent and most modern addition to their rising portfolio of smoke-free merchandise for adults who would in any other case proceed to smoke or use nicotine merchandise. At present, this vary of higher and satisfying options to cigarettes consists of a number of generations of the IQOS tobacco-heating system, the No. 1 heated tobacco product on this planet.¹ Uniquely, the brand new IQOS ILUMA turns into the model’s first tobacco-heating system to introduce induction-heating expertise, which makes use of no blade and requires no cleansing.

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“Our goal is a world with out cigarettes; a world the place cigarettes are changed by smoke-free options which are a more sensible choice than continued smoking,” stated PMI CEO Jacek Olczak. “We have now launched a number of generations of our IQOS heated tobacco system; increasing our portfolio to supply consistently improved, science-backed options that reap the benefits of developments in expertise and handle ache factors heard from customers. This dedication to steady innovation performs a major position in our ambition to ship a smoke-free future. The launch of IQOS ILUMA, our most modern gadget but, provides grownup people who smoke one other better option and represents an necessary leap ahead in our efforts to speed up the top of smoking.”

The IQOS ILUMA sequence presents two units in Japan: IQOS ILUMAPRIME and IQOS ILUMA. Each units use new induction-heating expertise however provide totally different designs to permit grownup customers to pick the gadget that most accurately fits their wants and preferences.

The modern heating expertise in these units is the SMARTCORE INDUCTION SYSTEM^TM that heats the tobacco from inside the new TEREA SMARTCORE STICK^TM. These newly designed sticks are for use solely with IQOS ILUMA,² which options an auto-start operate that detects when the TEREA^TM stick is inserted and routinely activates the gadget. These bladeless units provide a cleaner strategy to warmth tobacco from the core, with out burning it, to supply a extra constant expertise, no tobacco residue, and no want to wash the gadget. Moreover, they generate no combustion and no smoke, and PMI’s market analysis signifies that IQOS ILUMA supplies a extra pleasurable expertise in comparison with earlier IQOS generations.³

“IQOS ILUMA is our most modern providing to-date and the brand new flagship in our portfolio of science-backed, smoke-free merchandise. Its breakthrough induction-heating expertise heats tobacco from inside, with out burning, so there’s no smoke, no ash and, like earlier IQOS units, it emits, on common, 95% decrease ranges of dangerous chemical substances in contrast with cigarettes,”^4,5 stated Michele Cattoni, Vice President Heated Tobacco Platforms at PMI. “Nevertheless, in contrast to our earlier tobacco-heating techniques, IQOS ILUMA has no blade. Which means no tobacco residue or cleansing—ever. With this, and different product options, we goal to deal with client ache factors that will have hindered some grownup people who smoke from starting or sustaining their journey away from cigarettes up to now.”

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IQOS ILUMAPRIME and IQOS ILUMA can be found in Japan for pre-order on IQOS.com starting August 17, 2021 and for buy at IQOS shops on August 18, 2021.

As of June 30, 2021, PMI’s smoke-free merchandise can be found in 67 markets.⁶ The corporate has acknowledged its ambition to be current in 100 markets with its smoke-free merchandise by 2025. There are greater than 20 million customers of the IQOS tobacco heating system globally, and PMI estimates that greater than 73% (roughly 14.7 million) of those women and men have switched fully to IQOS and stopped smoking with the stability in varied phases of switching.⁷ PMI’s ambition is that by 2025 no less than 40 million PMI cigarette people who smoke who would in any other case proceed to smoke can have switched to smoke-free merchandise. Moreover, the corporate’s ambition is that greater than half of its web revenues will come from smoke-free merchandise by 2025.

IQOS ILUMA AND IQOS ILUMA PRIME

IQOS ILUMAPRIME is out there in a brand new design that makes use of elegant, anodized aluminum mixed with a texture wrap. The gadget is out there in 4 colours and is customizable each by way of related options by way of the consumer’s smartphone and offline with a variety of equipment, together with charger wraps and holder rings. The design of IQOS ILUMA is much like that of earlier IQOS generations however supplies an enhanced tobacco expertise with improved draw and stick-by-stick style consistency—accessible in 5 colours with additional accent choices, comparable to holder rings and interchangeable doorways. Each units provide grownup customers the flexibility to have two consecutive makes use of with out recharging the holder and embrace superior options that may be enabled or disabled—by the IQOS app—comparable to sensible gestures, auto-start, varied illumination modes, alerts, and the flexibility for the consumer to lock and unlock their gadget when wanted. IQOS ILUMA is our most sturdy gadget so far, and, because it has no blade, there’s no want to wash the gadget.

Philip Morris Worldwide: Delivering a Smoke-Free Future

Philip Morris Worldwide (PMI) is main a metamorphosis within the tobacco business to create a smoke-free future and in the end substitute cigarettes with smoke-free merchandise to the good thing about adults who would in any other case proceed to smoke, society, the corporate, its shareholders and its different stakeholders. PMI is a number one worldwide tobacco firm engaged within the manufacture and sale of cigarettes, in addition to smoke-free merchandise, related digital units and equipment, and different nicotine-containing merchandise in markets exterior the U.S. As well as, PMI ships variations of its IQOS Platform 1 gadget and consumables to Altria Group, Inc. on the market underneath license within the U.S., the place these merchandise have obtained advertising authorizations from the U.S. Meals and Drug Administration (FDA) underneath the premarket tobacco product software (PMTA) pathway; the FDA has additionally approved the advertising of a model of IQOS and its consumables as a Modified Threat Tobacco Product (MRTP), discovering that an publicity modification order for these merchandise is acceptable to advertise the general public well being. PMI is constructing a future on a brand new class of smoke-free merchandise that, whereas not risk-free, are a a lot better alternative than persevering with to smoke. By way of multidisciplinary capabilities in product improvement, state-of-the-art amenities and scientific substantiation, PMI goals to make sure that its smoke-free merchandise meet grownup client preferences and rigorous regulatory necessities. PMI’s smoke-free product portfolio consists of heat-not-burn and nicotine-containing vapor merchandise. As of June 30, 2021, PMI’s smoke-free merchandise can be found on the market in 67 markets in key cities or nationwide, and PMI estimates that roughly 14.7 million adults all over the world have already switched to IQOS and stopped smoking. For extra data, please go to www.pmi.com and www.pmiscience.com.

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¹ Supply: PMI international estimate of whole in-market gross sales of heated tobacco items as of December 2019 (excluding China and U.S.).
²IQOS ILUMA is designed for use solely with TEREA SMARTCORE STICKS. IQOS ILUMA and TEREA SMARTCORE STICKS^TM should not be used with earlier IQOS generations, as this may occasionally trigger harm to the gadget. As TEREA SMARTCORE STICKS^TM comprise a pointy metallic half that may trigger severe harm if swallowed, they should be stored out of attain of kids and pets, and should not be ingested or disassembled.
³ Supply: Research carried out in Italy and Japan with a complete of 714 IQOS customers, November 2020 to March 2021.
⁴ Essential data: It doesn’t essentially equal a 95% discount in threat. IQOS is just not risk-free and supplies nicotine, which is addictive. Just for use by adults.
⁵ ”95% much less” represents the typical reductions in ranges of a variety of dangerous chemical substances (excluding nicotine) in comparison with the smoke of a reference cigarette (3R4F). See Essential Info on www. iqos.com.
⁶ Supply: Philip Morris Worldwide 2021 Second-Quarter Outcomes.
⁷ Supply: Philip Morris Worldwide 2021 Second-Quarter Outcomes.

View supply model on businesswire.com: https://www.businesswire.com/news/home/20210816005746/en/

Contacts

For additional data and property, please contact:

Philip Morris Worldwide

Bryson W. Thornton
+41 (0) 58 242 4500
Bryson.Thornton@pmi.com

Blaine Dodds
+41 (0) 58 242 4500
Blaine.Dodds@pmi.com