Pernod sells majority stake in Armagnacs

Pernod sells majority stake in Armagnacs

French drinks group Pernod Ricard has bought a majority share of Société des Produits d’Armagnac for an undisclosed quantity.

armagnac
Pernod Ricard has bought a majority stake in Société des Produits d’Armagnac to Alexander Stein

The bulk share was acquired by Cloudsweeper, an entity wholly owned by Alexander Stein, founding father of ultra-premium gin model Monkey 47. Pernod Ricard bought Monkey 47 in 2020.

Société des Produits d’Armagnac was established within the Nineteen Thirties and relies in Eauze in France.

Its portfolio of Armagnac manufacturers contains Marquis de Montesquiou and Comte de Lauvia.

Société des Produits d’Armagnac is current in markets corresponding to France, the UK, Russia and the US, and has an ‘distinctive’ stock of aged eaux-de-vie.

Pernod Ricard and Cloudsweeper intend to present each Armagnac manufacturers a brand new improvement technique in France and abroad. Pernod Ricard mentioned it could assist Stein in ‘main these two manufacturers to success’.

Most not too long ago, Pernod Ricard and Stein collaborated to launch a habanero-infused Bourbon model, referred to as Horse with No Name.

Earlier this 12 months, The Spirits Enterprise took an in-depth look at the Armagnac category. Our findings discovered that whereas different spirits are dominated by big manufacturers and firms, Armagnac producers are true independents, usually with tiny groups – and their artisanal method is paying dividends.

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