Pernod Ricard debuts new brand with Monkey 47 founder

Pernod Ricard debuts new brand with Monkey 47 founder

French spirits agency Pernod Ricard has teamed up with Alexander Stein, creator of Monkey 47 gin, to launch Horse with No Identify, a habanero chili-laced spirit drink comprised of Bourbon.

Horse with No Name
Horse with No Identify is a mix of straight Bourbon and a 2% habanero chili distillate

Stein based Monkey 47 gin in Germany’s Black Forest area in 2010. He sold a majority stake within the model to Pernod Ricard in 2016, and the spirits large took full ownership of the gin final 12 months. Now Stein is working with Pernod Ricard to launch a brand new model.

Throughout lockdown, he based The Horse’s Spirit Firm, which seeks to marry the experience of Black Forest distillers and American whiskey producers.

The spirit drink sits at 45% ABV

The mash invoice for the corporate’s first product, Horse with No Identify, was created in partnership with the Firestone & Robertson Distillery in Texas. The spirit drink combines a straight Bourbon, aged for 4 years in toasted American oak, with a distillate comprised of Crimson Savina habanero chilis grown within the Black Forest in Germany.

At current, the 45% ABV bottling is made with Bourbon from Pernod Ricard USA’s shares, however it would finally be produced solely by Firestone & Robertson.

The liquid could be served neat, or as the bottom in traditional Bourbon drinks such because the Mint Julep or Outdated Common. It is usually really useful combined with cola and a squeeze of contemporary lemon or lime, to make a serve known as the Cowboy Spritz.

Ian Peart, Pernod Ricard UK business director, commented: “We’re past excited to launch Horse with No Identify within the UK because of the phenomenal success now we have seen with Monkey 47.

“Horse with No Identify as soon as once more provides our prospects an intriguing new spirit, which is bound to change into a speaking level with shoppers on the bar, in addition to an unique model identification that we’ll be activating throughout the on-trade within the coming months. Watch this house.”

The model has already teamed up with bartender Alex Kratena, who developed a bottled cocktail with the liquid at his east London bar Tayēr + Elementary.

Horse with No Identify is out there to buy for RRP £47.89 (US$34.93) per 500ml bottle through Grasp of Malt and Amazon, and thru on-trade stockists together with Venus, Amathus, Enotria and DMD.

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