Bacardi-owned Patrón Tequila has confirmed it should discontinue its coffee-flavoured liqueur, XO Cafe.
The choice has been made to allow the Tequila model to deal with producing its core variants: Patrón Silver, Patrón Reposado, Patrón Añejo and different super-premium and ultra-premium expressions.
Mauricio Vergara, president and chief working officer, Patrón Tequila, stated: “At Patrón, we’re proud to be the chief in super-premium Tequila, driving the upwards momentum and progress of the class, and we take nice delight in producing the best Tequila on this planet.
“With the explosion of the Tequila class, our focus is on rising and defending manufacturing and provide of our core super- and ultra-premium Tequilas.
“Because of this, we have centered our manufacturing on our core Tequilas, Patrón Silver, Patrón Reposado, Patrón Añejo and different Patrón tremendous and ultra-premium variants— as that’s our high precedence.
“We’re excited to see the momentum and curiosity from customers across the globe for the Tequila class. We’re very pleased with our Tequila – as a result of at Patrón, we utilise the highest-quality elements and hand-craft our Tequila in small batches to make sure consistency and high quality in our manufacturing with one aim in thoughts – to create the best Tequila on this planet.”
In the meantime, in early October Patrón launched a limited edition añejo Tequila aged in Sherry casks.
Plus, the Tequila model is internet hosting quite a lot of nationwide finals all through October for the 2021/22 Patrón Perfectionists cocktail competition.