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Owners Of White Lives Matter Trademark Want To Prevent Phrase From Being Used to Do Harm Like Kanye West (EXCLUSIVE)

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Ramses Ja Quinton Ward


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Picture Credit score: Courtesy of Eric LaRokk/Civic Cipher

Kanye West sparked main backlash when he wore a “White Lives Matter” shirt for his Yeezy Season 9 trend present throughout Paris Fashion Week on Oct. 3, 2022. Kanye’s use of the white supremacist phrase, categorized by the Anti-Defamation League as a hate slogan, pushed it again into the information. With the highlight again on the poisonous phrase, which originated in early 2015 as a racist response to the Black Lives Matter motion, the trademark proprietor selected to take a stand and reached out to the hosts of the racial justice-focused present Civic Cipher for assist.

Ramses Ja, who co-hosts the present with Quinton Ward, instructed HollywoodLife in an EXCLUSIVE interview that he has “crossed paths” with Kanye over time and remembers an “particular person who as soon as upon a time stood up for Black individuals… And since then I’ve seen the identical particular person attempt to move off a accomplice flag [as fashion].” In 2013 Kanye featured the flag, which has lengthy been an emblem of hatred and racial divide, in merchandise for his “Yeezus” tour, seen here. However it was his try to revenue off the “White Lives Matter” hate-slogan, in his October trend present, that pushed an nameless listener of Ramses and Quinton’s show to achieve out and ask them to take over the trademark of the poisonous phrase.

Quinton Ward and Ramses Ja
DJ’s Quinton Ward and Ramses Ja personal the trademark to the ‘White Lives Matter’ slogan. (Photograph courtesy of Eric LaRokk/Civic Cipher)

“I can’t communicate to their intentions, as a result of this particular person needs to stay nameless and due to this fact our footprint with them may be very minimal,” Ramses revealed, “however I’ve to imagine that the explanation that they owned the trademark within the first place was not essentially to earn cash off of it, but it surely was to forestall different individuals from being profitable off of what’s, in impact a very evil, imply spirited factor to revenue off of. As a result of, and Q mentions this rather a lot, that phrase solely exists to face in opposition to the phrase ‘Black Lives Matter.’ At no level in historical past has it ever wanted to be affirmed that white lives matter, everyone knows that the world treats that like that’s regular, that’s like saying the sky is blue.”

The Arizona based mostly hip-hop DJs, turned racial justice activists, admitted the supply was “terrifying” at first. “It’s humorous as a result of we form of snicker about it now, however again then we walked like six miles, simply speaking backwards and forwards about the entire doable outcomes,” Quinton defined. “We didn’t wish to offend individuals. We didn’t wish to harm individuals. Now, we get to be pleased with what we’re attempting to do, but it surely was scary, accepting the duty…As a result of conversations just like the one which we’re having with you don’t all the time get to occur. An individual reads a headline. They see our image. That’s all they want, to really feel how they’re going to really feel. And to be associated with that term, when it’s one thing that’s genuinely hurtful for lots of people, there was rather a lot for us to consider…That was not a simple determination for us to make or a lightweight duty for us to simply accept.”

Because the house owners of the trademark to the phrase that Kanye “injected back into popular culture,” the co-hosts intend to safeguard it from others profiting off of it, together with Kanye. “The second you see someone promoting something that claims [White Lives Matter] then they open themselves as much as a lawsuit, and anyone who’s a good sufficient businessman realizes that’s not what you wish to do,” Ramses stated. “So at current as a result of nobody has bought the shirts from [Kanye], he truly gave them out for free [and avoided a lawsuit.]”

Kanye West
Kanye West is seen surrounded by followers after his Oct. 3 Paris Style Week present. (Photograph credit score: SplashNews)

Any efforts to cease individuals from profiting off of the “White Lives Matter” hate slogan would require legal professionals, at a value that Quinton and Ramses would welcome assist in protecting. “Something we’ve to pay the legal professionals comes out of pocket,” the radio hosts defined. “So anyone desires to help us on our means can accomplish that on our website.” Their hour-long present, Civic Cipher on iHeartRadio, is accessible in podcast format on each main platform and on 30 stations throughout the nation. Ramses and Quinton began the present in 2020, amidst the historic protests towards police brutality and racism, with the goal of uniting individuals. “[The goal] is to carry individuals collectively, to tell individuals, to coach our allies, those who wish to be higher,” Ramses shared.

Ramses Ja and Quinton Ward
Ramses Ja and Quinton Ward, who host the racial-justice radio present Civic Cipher, now personal the trademark to the ‘White Lives Matter’ slogan. (Photograph courtesy of Eric LaRokk/Civic Cipher)

“We give them the instruments and the perception to be higher…We discuss social justice points,” he added. “We discuss points which are vital to Black and Brown communities. In fact we discuss cases of police violence, police brutality, police shootings, we discuss voter disenfranchisement, we discuss political issues, we rejoice ebony excellence. And we current a unique aspect to what many individuals think about to be Black tradition.”

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