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Pizza chain Ovenstory Pizza has unveiled its new tv model marketing campaign, conceptualised by Wondrlab. Positioned because the ‘The Standout Pizza’, the marketing campaign demonstrates Ovenstory’s pizzas as in comparison with different pizza manufacturers by highlighting the model’s modern pizza flavours and choices that enchantment to prospects.
The marketing campaign introduces kids because the protagonists in all their movies. The movies painting actual problems with mainstream pizzas equivalent to an excessive amount of crust, primary cheese flavours, and importantly the shortage of choices to decide on half-pizzas – Semizzas. Every of the 4 advert movies addresses these points whereas stating why Ovenstory Pizzas are the standout possibility.
Based on Indrajit Ghosh, international head – advertising and marketing communication and design, Insurgent Meals, the important thing to any profitable marketing campaign is evident messaging. “Ovenstory pizza is a disruptor in its class, and it was vital for the messaging to come back out clearly. The ad-film campaigns by Wondrlab convey the essence of the model, whereas successfully conveying how we stand out from the gang. The movies have been appreciated on varied platforms and we sit up for this continued partnership and creating memorable campaigns collectively,” he added.
“The staff skilled the model, earlier than dipping their arms into the duty of bringing out actual, on a regular basis conversations round pizzas. To make each movie attention-grabbing and add a shock factor to it, we had an attention-grabbing reveal of the children. For example, in one of many adverts, the children are camouflaged inside the furnishings, whereas in one other they’re hidden within the vegetation. The problem in fact was doing all of this in 15 to twenty seconds. The preliminary reactions have been encouraging and we sit up for some nice outcomes,” Amit Akali, co-founder and chief artistic officer, Wondrlab, added on the launch of the marketing campaign.
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