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Once I launched my first e book, I knew that I wanted to improve my beloved previous backpack to one thing way more trendy and “grownup” for conferences and signings. However since books aren’t precisely light-weight gadgets, I wanted a bag that was uber-durable and purposeful, too. And that’s when I discovered Herschel Supply Co., maker of high-quality baggage, backpacks, and baggage designed with at present’s traveler in thoughts. Their merchandise are as timelessly stylish as they’re constructed to final, and now the life-style model has ventured into an entire new realm: cooler baggage, a modernized model of traditional hard coolers.