Food & Drink

NV Group launches in the US

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14th June, 2021 by Kate Malczewski

Indian spirits agency NV Group has opened a US department within the pursuit of world growth.

Mike Ginley has been appointed president of NV Group’s new US enterprise

The corporate has established NV Group USA, bringing on business veteran Mike Ginley to guide the enterprise’s 24-person gross sales workforce.

Ginley has been tasked with constructing the US presence of NV Group’s portfolio of beverage manufacturers, which incorporates Smoke Lab Vodka’s basic and aniseed-flavoured expressions.

“The preliminary commerce and client response to our manufacturers has given us great confidence that we are going to achieve success constructing the NV presence within the all-important U.S. market,” Ginley commented.

To assist the enterprise, NV Group has invested US$10 million in a advertising and marketing push masking PR, social media and promoting in each the on- and off-trade.

Ginley stated that the corporate can be planning the launch of a brand new Smoke Lab Vodka flavour and a premium gin later this 12 months.

Varun Jain, CEO of NV Group, stated: “We now have an skilled and motivated chief in place within the US who’s constructing a devoted workforce of the very best women and men to assist us craft and obtain our US growth mission.

“We’re assured that Mike and his workforce will ship distinctive outcomes and a vibrant future for our manufacturers.”

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