Not So Pink goals to interrupt the preconceived norms of labor attires with its newest marketing campaign #NotSoTypical. The marketing campaign, in affiliation with body-positive influencer Sakshi Sindwani, will converse the language of girls on the office and produce in regards to the vibrant change required within the Indian company atmosphere with its vary of trendy western workwear that’s made in fashionable types to suit a variety of sizes.
It’s a stunning idea meant for all and dimension discrimination shouldn’t maintain anybody again, Purvi Rohit Pugalia, co-founder, Not So Pink, mentioned. “Our ATYPICAL strategy to workwear trend is our model’s method of stating that trend is just not reserved for a sure part of the neighborhood. Our #NotSoTypical marketing campaign is the mouthpiece to this trigger and brings in additional girls throughout the scale spectrum to embrace their pure selves,” she added.
By way of this marketing campaign, Not So Pink is bringing in a brand new dialog about enabling trend for the physique and never the opposite method spherical, particularly for the naturally curvaceous Indian physique kind. The marketing campaign will showcase the model’s figure-friendly and vibrant attire that give a spin to the in any other case drab put on which redefines workplace apparel for many Indian girls. Sakshi Sindwani’s advocacy for dimension variety and her reputation within the trend circuit will carry the agenda of this marketing campaign among the many plenty and be the voice to ship a extra physique inclusive message. The marketing campaign will even tackle stereotypes through its daring posts that query the present trend narratives and put a spin of energy to girls’s workwear.
Not So Pink is a modern western workwear model that delivers modern attire and equipment that supply an unimaginable match to Indian girls of all physique varieties. Backed by thorough analysis on the Indian physique kind, Not So Pink has redefined the scale chart for ladies’s workwear. The model has achieved this by preserving in thoughts the most typical physique varieties in India.
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