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New project to develop plant-based seafood line Prioritizing taste and texture, new plant-based fish filet would be first of its kind in Canada

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TORONTO, June 15, 2021 (GLOBE NEWSWIRE) — At present, Protein Industries Canada introduced a co-investment with New College Meals and Liven Proteins into the event of plant-based seafood merchandise. The undertaking will concentrate on creating an entire muscle, plant-based fish filet that emulates the identical texture, style and cooking expertise of fish, making a product that appeals to the mass-market shopper.

This co-investment will enable New College Meals to broaden its analysis and growth efforts by partnering with extra universities and personal laboratories, permitting them to extra rapidly and efficiently obtain their product growth objectives. It should additionally speed up Liven’s growth of protein substances by its precision fermentation platform, and can allow Liven to deliver these substances to {the marketplace}. Liven will contribute their novel specialty protein substances to the undertaking, to reinforce the sensory and cooking expertise of the plant-based seafood merchandise.

“Because of this undertaking, Canadians can stay up for seeing new meals developed and produced proper right here in Canada. This sort of innovation demonstrates the countless potential for harnessing Canadian crops in new methods to create good jobs and new financial alternatives in communities throughout Canada,” mentioned the Honourable François-Philippe Champagne, Minister of Innovation, Science and Business.

“Residents in Mississauga-Erin Mills need extra selections to guard the environment and develop our economic system, and that’s what we’re delivering. These plant-based seafood options will create alternatives for native farmers, cut back overfishing, push ahead our net-zero objectives, and construct Canada’s world status as a centre for sustainable innovation,” mentioned Ms. Iqra Khalid, Member of Parliament for Mississauga—Erin Mills.

The companions will take a look at Liven’s fermentation-based, animal-free proteins together with different plant-based proteins, together with Canadian-sourced pea, canola and fava protein. Whereas canned and stick-form plant-based fish varieties can be found in retail places throughout Canada, plant-based fish merchandise aren’t but out there as an entire muscle, unbreaded filet, nor do they provide texture that’s as flaky as fish. This would offer shoppers with new sustainable meat different choices that extra precisely mirror precise seafood.

“Among the many high calls for from Canadian shoppers are selection, nice style and interesting texture in plant-based meals merchandise,” Protein Industries Canada CEO Invoice Greuel mentioned. “New College Meals and Liven are creating seafood alternate options that ship on all three, whereas their fish-alternative filets will create a brand new market alternative for Canada’s plant-based meals sector as an entire. It’s a real illustration of the management our sector is able to on a world scale.”

A complete of $1.9 million has been dedicated to the undertaking, with Protein Industries Canada co-investing half of the funds and New College Meals and Liven collectively investing the remaining half.

“That is an formidable undertaking and we couldn’t be extra excited to deal with it in partnership with Protein Industries Canada and Liven,” New College Meals Founder Chris Bryson mentioned. “This co-investment is solely targeted on R&D, enabling us to speed up our mission of making ground-breaking plant-based merchandise with world influence.”

“We’re thrilled to be part of this consortium with New College Meals to deliver plant-based fish filet to Canadian shoppers’ plate. The co-investment from Protein Industries Canada is crucial to the event and commercialization of Liven’s protein substances,” Liven CEO Fei Luo mentioned. “Our aim is to supply novel substances that allow plant-based meals to realize dietary parity and sensory expertise of conventional animal merchandise, and thereby attracting shoppers towards sustainable plant-based diets.”

This undertaking is Protein Industries Canada’s 20th underneath their Know-how program, and their 21st total. Along with trade, they’ve invested greater than $377 million to the Canadian plant-based meals, feed and substances sector. They’re at present looking for Expressions of Curiosity for short-cycle tasks underneath their Know-how program stream, with a concentrate on commercialization and near-term market potential. They’re additionally accepting ongoing Expressions of Curiosity as a part of their Capability Constructing packages.

Media might contact:

Miranda Burski
Regina, SK

About New College Meals

Based in 2020 by Chris Bryson, New College Meals Inc. develops plant-based substitutes for seafood that emulate the identical texture, style, dietary advantages and cooking expertise of typical seafood. The corporate is at present creating a whole-muscle filet of fish as its first product.

About Liven Proteins

Liven is a precision fermentation firm providing novel practical protein substances that can be utilized by the plant-based meals trade to reinforce the sensory qualities of meals formulations. They make animal-free protein substances with an identical textures and practical properties as animal proteins. Liven’s protein substances are produced by fermenting agri-food co-products, making a round economic system.

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