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Tequila model Mijenta has expanded its distribution community and launched its blanco expression within the UK.
The 40% ABV expression is accessible for £54.99 (US$75.99) from masterofmalt.com and is coming quickly to Mijenta’s web site for UK shoppers.
Mijenta was co-founded by former Barcardi CEO Mike Dolan, Juan Coroado and Elise Som in in 2020.
Now accessible to UK shoppers, the ‘sustainable artisanal’ Tequila is shifting into its first worldwide market.
“We’re exceptionally happy to be launching Mijenta within the UK as our first step in the direction of realising our world aspirations for the model,” mentioned Dolan.
“Mijenta distinguishes itself with its excellent flavour profile created by our maestra tequilera Ana Maria Romero who works in tune with the land to create a Tequila with provenance and phenomenal style.”
The Tequila shall be distributed throughout the UK by Maverick Drinks, and plans have been made to roll out the reposado expression of Mijenta Tequila through the second half of 2021.
Launched in the US last year, Mijenta Tequila Blanco is produced within the highlands of Jalisco, Mexico.
Coroado mentioned: “Our Tequila is genuine, scrumptious and fragrant. We needed Mijenta to inform a narrative of the land and its individuals and be certain that the artisanal nature of Tequila just isn’t misplaced.”
The Tequila firm named itself after the native communities that produce the spirit, with Mijenta impressed by the Spanish phrases ‘mi gente’, which means ‘my individuals’.
Michael Vachon, co-founder of Maverick Drinks, mentioned: “The crew behind Mijenta Tequila are extremely purpose-driven, believing that the one method to construct manufacturers right this moment is to place sustainability at their core – from their agave cultivation practices, to the care they present for his or her workers and their communities, and all over their provide chain.”
Mijenta blanco expression has been made utilizing Blue Weber agave from maguey crops, that are grown in deep purple clay soil and harvested at their ripest.
The excessive elevation of the agave fields is claimed to lead to a ‘smoother Tequila’, and the spirit being non-filtered ‘enhances its distinctive character’.
Mijenta is described as having honey, vanilla and caramel flavours, together with tropical fruits akin to peach, melon, pineapple and soursop.
Mijenta Tequila Blanco sits at 40% ABV, and the 700ml bottling will be bought for RRP £54.99 (US$75.99) from masterofmalt.com.
Earlier this 12 months, The Spirits Business interviewed Ana Maria Romero, and mentioned the altering panorama of Tequila and the significance of sustainability.