Meesho launches its new campaign ‘Humara mission sabse kum commission’

The marketing campaign is conceptualised by Wunderman Thompson

On-line market for longtail merchandise Meesho has rolled out its newest marketing campaign to create consciousness about ease of doing enterprise on the platform for suppliers. With ‘Humara Mission Sabse Kum Fee’ marketing campaign Meesho goals to focus on dedication to suppliers of all sizes. With assured product visibility on the platform, publicity to greater than 1 crore resellers throughout 700+ classes, and the bottom transport charges, the platform gives suppliers with immense alternatives to develop their enterprise. “At Meesho, we’re conscious of the struggles that small sellers undergo to do enterprise online- from itemizing merchandise to dealing with logistics and funds. With this marketing campaign, we intend to place forth the concept of leveraging the scope of digital to reinforce MSME’s gross sales and assist their enterprise to develop. They’re only one step away from promoting on-line and doing enterprise with ease with out having to fret about hefty commissions,” Vidit Aatrey, founder and CEO, Meesho, mentioned.

Conceptualised by Wunderman Thompson, the marketing campaign showcases profitable sellers who’re rising their enterprise with Meesho and incomes greater earnings than earlier than. The goal of the marketing campaign is to speak with the small companies which can be nonetheless scuffling with standard practices to develop and assist them increase their horizon by granting them entry to energetic and profitable suppliers on Meesho. “The intent was to speak how straightforward it’s to do enterprise with Meesho. With fee as little as 1%, any small enterprise can have a look at saving price on varied points corresponding to transport, logistics, cost choices and use these budgets to develop their enterprise whereas Meesho takes their merchandise throughout the nation at no added price. Our focus is on enabling small companies to unlock development on-line and on Meesho,” Harshit, common supervisor and VP – choice development, Meesho, elaborated.

As for Nitin Goyal, account supervisor, Wunderman Thompson, the transient was to focus on that suppliers can maximize their revenue by promoting on Meesho at a nominal fee of 1%. The platform permits doing enterprise with ease by caring for all points of promoting. “Meesho as a model strives onerous in direction of providing the bottom fee charges to their sellers. This marketing campaign establishes that proposition with a catchy inventive expression and demonstrates how a Meesho adopter is relaxed whereas doing enterprise,” Sameet Ali Soni, senior inventive director, mentioned.

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