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MediaCom India, the GroupM media company, has been awarded the media mandate for Aqualite, a producer of shoe footwear. The mandate was bagged after a multi-agency pitch and will likely be serviced out of MediaCom’s Gurgaon workplace. The media duties embody media technique, planning, shopping for and implementation for TV, OHH, activation, cinema.
The Aqualite Group was based as a small family enterprise in 1981 in a footwear cluster close to Delhi by Davinder Gupta, managing director. “For Aqualite, we all the time search for a associate who can perceive and resonate with the model in addition to perceive our client choices and we noticed this within the staff and the work they put ahead. We’re assured that MediaCom will have the ability to develop a strong technique for our media planning and shopping for so as to add impetus to all our advertising and marketing initiatives and assist us be one of the best for our customers. We look ahead to working with them,” Avichal Gupta, director advertising and marketing, Aqualite stated.
“Aqualite’s dedication to offering their clients with a number of product decisions and keep rooted of their goal has pushed them to turn out to be one of many market leaders. We perceive how Aqualite is dedicated to its customers. Equally, we need to be dedicated to deriving a really targeted consumer-driven 360-degree media strategy throughout all media platforms and assist the model attain their enterprise objectives,” Navin Khemka, chief govt officer, MediaCom South Asia added on the affiliation.
A part of WPP, MediaCom is a media communications specialist, with billings of US$13.5 billion “(Supply: COMvergence, March 2019), using 8,000 folks in 125 workplaces throughout 100 nations. Its India consumer roster contains P&G, Dell, Vivo, Makemytrip.com, Hilton, Future Group, HRI, PSA, Adidas, Richemont, Shell, City Ladder, Dailyhunt, Bajaj Finserv, Certainly.com, amongst others.
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