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Bourbon model Wild Turkey has launched a brand new world marketing campaign starring actor Matthew McConaughey.
Belief Your Spirit is a worldwide marketing campaign of brief movies that includes actor and director Matthew McConaughey
The Dallas Patrons Membership and Interstellar star first partnered with the Kentucky-based producer in 2016, taking up the function of ‘chief storyteller’ for the model. Two years later, he collaborated with Wild Turkey to launch Longbranch Bourbon.
Now the Bourbon maker has tapped McConaughey to entrance its new Belief Your Spirit marketing campaign, a sequence of eight brief movies which is able to air in markets worldwide.
Every advert within the sequence was shot utilizing ‘state-of-the-art projection mapping’ know-how, with McConaughey surrounded by projected scenes of the Wild Turkey distillery in Lawrenceburg.
In one of many brief movies, the actor faces the digicam and invitations viewers to “Belief your intestine, belief your eyes, belief your ears, belief your folks, and the tales they mean you can inform.”
McConaughey accepts a glass of Wild Turkey Bourbon garnished with orange peel from a bartender, after revealing to the viewers, “You might be precisely the place you ought to be. The place you go from right here, is totally as much as you and your spirit. Belief it.”
The marketing campaign arrives with the rollout of a revamped Wild Turkey 101 pack, designed to ‘higher showcase’ the model’s Bourbon.
One other brief movie for the marketing campaign presents McConaughey elevating a glass to grasp distiller Jimmy Russell, and his success since launching Wild Turkey in 1954.
McConaughey commented: “This spirit of belief, and trusting your personal, dates again for generations of the Russell household who toast those that share and forge forward with their values. It’s about celebrating each the first and divine voice all of us have inside. It’s life – undiluted.”
Developed by McConaughey and Wild Turkey artistic director Josh Combs, the marketing campaign will run on digital and social media channels in the US, Australia and different choose world markets.
Julka Villa, Gruppo Campari’s managing director of worldwide strategic advertising and marketing for spirits, mentioned: “We’re very pleased with [Trust Your Spirit]. Together with our visionary artistic workforce, we explored territories to passionately convey the model’s championing character, the liquid spirit itself, and the human spirit.
“Viewers can even get a peek at our new, reimagined Wild Turkey 101 bottle in these spots. The marketing campaign illustrates the model’s daring character and perspective, whereas persevering with to pay homage to its wealthy historical past and craft.”
Final 12 months, McConaughey featured in Wild Turkey’s With Thanks campaign.