Food & Drink

Made in Chelsea’s Freddie Browne fronts whiskey hard seltzer

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sixteenth July, 2021 by Alice Brooker

Heroes & Heretics has launched an American whiskey-based laborious seltzer, with Made in Chelsea star Freddie Browne as its ambassador.

The whiskey-based laborious seltzer may be bought as a six pack from world retailers and the model’s web site

UK-based spirits bottler Heroes & Heretics (HAH) has launched The Whiskey Curler, a ready-to-drink (RTD) laborious seltzer infused with pure flavourings of hibiscus, nutmeg and bay leaf.

The beverage sits at 4% ABV, and accommodates lower than 100 energy per 330ml can.

In line with Kantar knowledge cited by the model, the laborious seltzer class’s quantity has grown by 1,057%, with 1.57m litres bought within the UK since January 2020.

The worldwide laborious seltzer market was value US$4.5bn in 2020, and it’s predicted the market will triple to US$14.5bn by 2027 (Grand
View Analysis Market Evaluation 2020).

HAH describes The Whiskey Curler as ‘the right drink for non-whiskey and whiskey lovers alike’.

The spirits bottler plans to increase its Curler model sooner or later, launching extra laborious seltzers infused with pure flavours.

The model’s newest launch is that can be purchased from nationwide retailers and hahcws.com, for an RRP of £14.50 (US$20.04) per six pack.

Browne will not be the one Made in Chelsea face to enterprise into the spirits business – actuality star Spencer Matthews has launched a variety of non-alcoholic ‘spirits’ along with his low- and no-alcohol drinks company Clean Co.

Pussycat Dolls Ashley Roberts and Kimberly Wyatt additionally just lately fronted a hard seltzer launch within the UK with model Take 5, whereas final month Ellie Goulding jumped on the RTD development, investing in Served Hard Seltzer.

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