Non-alcoholic ‘spirits’ producer Lyre’s has created a no-ABV different to pink gin and a brand new ready-to-drink (RTD) vary.
The Australian firm, which was valued at more than £100 million (US$138.7m) earlier this yr, has been busy with new product growth.
First up, Pink London Spirit was developed completely for the UK market.
It goals to focus on “average drinkers” who’re followers of pink gin, based on Lyre’s CEO Mark Livings.
“Following the massive demand for pink gin within the UK, we created Pink London Spirit to bolster the Lyre’s assortment and supply much more choices for the delicate drinker to take pleasure in their favorite drink or cocktail of selection with out the alcohol,” he mentioned.
The brand new expression retails for £23.50 (US$32.46) per 700ml.
In the meantime, the brand new premixed vary is made with non-alcoholic ‘spirits’ from the model’s portfolio, and options 5 cans: Amalfi Spritz, Classico, G&T, Darkish & Spicy and American Malt & Cola.
Livings defined that the RTD assortment is Lyre’s reply to the rising thirst for comfort drinks.
“The recognition of the Lyre’s core non-alcoholic spirits vary and shopper demand for low calorie, premium non-alcoholic drinks for a number of events have pushed the event of this RTD vary,” he mentioned.
“In 2020, ISWR reported RTDs as the one drinks class that noticed a major development within the UK, up 8.6%, and the one class anticipated to be bigger in 2024 than it was in 2019.
“With experiences highlighting virtually one in three adults within the UK having trialled a no/low-alcohol beer, wine or spirit inside a latest six-month interval, it’s necessary for us to have a portfolio of merchandise accessible for customers to take pleasure in whether or not that’s within the residence, a bar or on the go.”
The RTD vary is out there to buy for £8.99 (US$12.42) per four-pack of 250ml cans.