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Credit score: Lina Scheynius
Positive jewelry model, Tabayer has launched a photograph essay in anticipation of the model’s upcoming assortment launch in Fall this 12 months. A sequence of pictures have been captured by London-based designer Lina Scheynius, which aptly displays the model’s give attention to the symbology of safety.
For Nigora Tokhtabayeva, the founding father of Tabayer, her upcoming assortment will likely be linked to the concept of talismans. In response to the affect of the mankind on the planet
Tokhtabayeva had time to replicate on throughout the pandemic, items from the brand new assortment will likely be crafted completely from environmentally and ethically aware supplies. In different phrases, the gold used will likely be Fairmined whereas the diamonds will comply with strict tips set out below the Kimberly course of.
Becoming a member of Tokhtabayeva on her journey of non-public reflection is Scheynius. By her signature images type that’s unrestrained, uncontrived and private, Scheynius seemed again on the previous works she has achieved within the final 5 years. The through-line for her introspective visible essay is anchored on these 5 phrases: private, intimate, femininity, otherworldly and magic.
This amalgamated into pictures that aren’t what one would count on from a typical jewelry model. The high-octane, glitzy and sparkly troupe that dominates most manufacturers aren’t mirrored in Scheynius’ works. Slightly, the pictures produced are pensive, contemplative and nearly introverted. Maybe it’s the colors, or the dearth thereof; some are greyscaled. And that is attention-grabbing as a result of it begs the query of what will be put in for the gathering launch.
Will the gathering be equally subdued and contemplative? We’ll discover out when Tabayer unveils it this Fall. To comply with the gathering launch announcement, signal as much as the Tabayer e-newsletter at this tabayer.com or comply with the model’s Instagram: @tabayer