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August 4 marks one of many essential days within the trend trade. It’s the day that Louis Vuitton, the founding father of the eponymous French Maison, was born. And 2021 is a particular one as a result of the model is celebrating its founder’s 2 hundredth birthday with Louis 200, an initiative that pays homage to the life and legacy of Louis Vuitton.
In contrast to different trend manufacturers over time the place a particular assortment can be made to commemorate the event, the Maison determined to chronicle the lifetime of Louis Vuitton by an array of actions that transcends the realm of trend into gaming, art, and literature.
Beginning at this time, followers can obtain Louis The Recreation, an immersive gaming expertise that pays tribute to Vuitton’s well-known two-year journey from his hometown of Anchay within the French Jura space to Paris. The sport options Vivienne, the home’s monogrammed mascot, who traverses a digital world. Gamers must clear quests, accumulate candles and keys to entry new ranges, which finally results in a celebration on the finish. 4 iconic cities function the inspiration for the places inside the sport’s world: Paris, Beijing, London and New York.
Along with simply taking part in the video games, gamers will stand an opportunity to win NFTs as nicely. There are a complete of 30 originals and ten of them have been created by the famend digital artist Beeple. Dabbling into the gaming world will not be new for the Maison because it has beforehand partnered with Riot Video games for a capsule assortment in 2019 that included each bodily and digital garments. Limitless Runner was additionally launched that yr as a part of Virgil Abloh’s Fall/Winter 2019 menswear assortment.
Other than the digital realm, the bodily home windows throughout the model’s boutiques will showcase trunks reimagined by 200 artists from all around the world. The trunks, made to copy the unique trunk that Vuitton created within the 1850s, got a facelift by these artists. Distinguished figures that have been invited embody BTS — the Kpop phenomenon is the model’s international ambassador — Stephen Sprouse, Peter Marino, Gloria Steinem and others.
On the trunks, handwritten messages may be seen together with little drawings. Within the spirit of journey, these trunks will make its method across the globe and be placed on show in key places for everybody to see and be part of within the celebration.
Whereas these two actions have already began, different activations are additionally within the pipeline:
- A fictional novel primarily based on the life and intentions of Vuitton can be written by French author Caroline Bongrand and revealed by Gallimard. Each French and English variations can be out there in October.
- On the lookout for Louis, a documentary can be broadcasted on Apple TV+ from December. It’ll retrace the youthful days of Louis Vuitton. From his humble beginnings to turning into a trunk maker and packer for Empress Eugénie, and the present trend empire 200 years later.
- A big-scale triptych of the founder painted by acclaimed American artist Alex Katz can be unveiled in Fall. That is the second collaboration the Maison has finished with Katz, the primary was additionally a portrait of Vuitton for its Louis Vuitton X exhibition in Beverly Hills.
“Louis’ coming-of-age story, that of a risk-taking, modern, pure chief defines the Maison he based and advances us into the longer term,” says Louis Vuitton’s Chairman and CEO Michael Burke in a press assertion. “Via the disruptive and dynamic initiatives of Louis 200, we are able to recognize how Louis was a determine of his time — and of ours.”
Louis 200 is a grand celebration of Vuitton’s bicentennial birthday and the model has prolonged the invitation to everybody and it hopes the founder’s journey is usually a catalyst for limitless inspiration… one thing we dearly want and miss.
Head over to Louis Vuitton’s website to affix the enjoyable.
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