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third June, 2021 by Alice Brooker
The Misplaced Explorer Mezcal has partnered with Infuse Spirits Group to develop its US presence.
Infuse Spirits Group will lead US gross sales for The Misplaced Explorer Mezcal, making inroads in 12 markets by the top of 2021
The mezcal model, which provides a portfolio of three agave spirits, is increasing its US distribution by teaming up with Infuse Spirits Group to faucet main markets.
Infuse Spirits has arrange base in 34 states for its single-bottle infused vodkas and whiskey manufacturers.
Tanya Clarke, Misplaced Explorer Mezcal CEO, mentioned: “We’re thrilled to accomplice with Infuse Sprits Group to deliver The Misplaced Explorer Mezcal to much more customers throughout the nation.
“As a brand new model getting into the rising mezcal market and gaining recognition rapidly, this partnership places our sustainably-crafted and Oaxacan-made mezcal on the quick observe for progress.”
Misplaced Discover Mezcal is constructed from 100% agave, out there in three varietals: Espadín, Tobalá and Salmiana.
Espadín presents a candy and fruity profile, Tobalá is an earthier expression and Salmiana provides hints of inexperienced chilli, grapefruit and recent agave – probably the most herbaceous mezcal of the three.
Seth Benhaim, founding father of Infuse Spirits Group, mentioned: “Working with The Misplaced Explorer Mezcal will open many doorways for all manufacturers concerned. The plain recognition of mezcal and the distinctive profile, high quality and packaging of The Misplaced Explorer are good enhances to the vodka and whiskey manufacturers we at present promote. There are such a lot of nice synergies between our two groups.”
Launched on the finish of final yr, the Salmiana expression was named Taste Master in The Spirits Enterprise‘ 2021 Tequila and Mezcal Masters blind-tasting competition.
The Misplaced Explorer Mezcal is offered in Mexico, the US and the UK. It may be purchased on-line from Caskers.com, ReserveBar and Mercardo de Mezcal, or from high-end retailers all through California.