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L&K Saatchi & Saatchi gets Kanishka Vashisht as executive creative director

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He will report to Rohit Malkani, joint national creative director, L&K Saatchi & SaatchiHe’ll report back to Rohit Malkani, joint nationwide artistic director, L&Ok Saatchi & Saatchi

L&Ok Saatchi & Saatchi has made a brand new addition to its artistic operate with the appointment of Kanishka Vashisht as govt artistic director. Vashisht might be primarily based out of New Delhi and can handle all manufacturers for the area. He’ll report back to Rohit Malkani, joint nationwide artistic director, L&Ok Saatchi & Saatchi.

Vashisht joins the company from Lowe Lintas Delhi the place he was group artistic director. “His becoming a member of will strengthen the company’s artistic output and assist create a novel tradition – one that can thrive on creating superlative content material and significant conversations for manufacturers within the area,” the company mentioned in an announcement.

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“Discovering the proper particular person to move our New Delhi workplace wasn’t straightforward. It needed to be somebody who shared our obsession for spawning a novel tradition. Who shared our ambition for creating conversations and superlative content material and eventually, somebody with a confirmed observe file. In Kanishka, I noticed all three,” Malkani mentioned.

Vashisht started his promoting journey as a swimsuit in Triton Promoting, Delhi. He joined Ogilvy Delhi in 2004. After a 5-year stint on the company the place he labored on manufacturers like Motorola, KFC, LG, Eno and others, he left to hitch Leo Burnett. As Uninor was born, he was then summoned to McCann Delhi to construct relationships with Perfetti, Chevrolet, Coke, Aircel, Metlife, Greenlam and others. At Lowe Lintas Delhi, he labored for manufacturers like Google, Micromax, Foodpanda and Hindustan Occasions. “I imagine L&Ok Saatchi & Saatchi is an especially fertile land for some very fascinating model work. My job is to sow the seeds of risk, collect and nurture expertise and naturally, reap the fruits of our mixed efforts,” Vashisht added on his new function.

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