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Laborious seltzer producer The Alcoholic Water Firm has secured a six-figure funding from Scotmid Coop and Scottish Enterprise.
The founders of The Alcoholic Water Firm from l-r: Craig Strachan, Greg Saunders, Hannah Fisher and Drew Shannon
The Alcoholic Water Firm was established in 2019, and launched its first model, Lilo exhausting seltzer, in January 2021.
The agency is a collaboration between Glasgow-based innovation facility The Begin-Up Drinks Lab and London-based drinks advertising company Whitelabel Group.
Hannah Fisher, managing director at The Alcoholic Water Firm, stated: “We’ve got had a robust begin, securing luxurious listings with each Harrods and Caviar Home & Prunier, together with publicity in worldwide markets together with Scandinavia and Spain.
“This seed funding will assist our bold development plans together with extending our presence in UK grocers, increasing internationally and cementing our dedication to a greater future for all by means of reaching our B-Corp accreditation.”
Luxurious division retailer Harrods listed Lilo as its sole hard seltzer model in June this yr.
Lilo is available in two flavours: Lilo White Grape & Elderflower, and Lilo Cranberry & Rosehip.
Each flavours are priced at RRP £2.50 (US$3.50) per single can. Every expression has an ABV of three.5%, incorporates 50 energy, and has 0g of sugar.
Lilo can also be obtainable in packs of 12 cans, both as a single flavour or combined assortment, from harrods.com, priced at RRP £26 (US$36).
Lilo launched in January 2021
Jan Robertson, interim director of development investments at Scottish Enterprise, stated: “The founders’ trade expertise and entrepreneurial imaginative and prescient has seen them recognise and shortly capitalise on an amazing alternative within the drinks market.
“The funding will assist them construct on their strong begin by supporting the expansion of their footprint within the UK and abroad.”
Earlier this yr, we shared a number of the top award-winning hard seltzers from our current blind tasting, through which Lilo obtained Grasp and Gold awards.
Numerous spirits producers have jumped on the exhausting seltzer pattern just lately, in addition to singer-songwriter Ellie Goulding, who acquired a ‘important’ share in Served Laborious Seltzer. The corporate additionally named former Artesian bar supervisor Anna Sebastian as its head of brand, and received an investment from the former CEO of Sainsbury’s.
In Could, IWSR Drinks Market Evaluation stated the exhausting seltzer class would “far surpass” an initial forecast of 281 million case sales within the US by 2023. The class is now anticipated to exceed the prediction this yr.