Food & Drink

Licor 43 targets 40m consumers with campaign

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sixteenth June, 2021 by Melita Kiely

Spanish liqueur model Licor 43 hopes to succeed in 40 million shoppers with a brand new promoting marketing campaign in assist of its Carajillo 43 launch in Mexico.

Carajillo 43 Licor 43

Licor 43 hopes to succeed in 40m shoppers with its new Carajillo 43 marketing campaign

The marketing campaign options the tag line: “Carajillo solo hay uno. Maneras de shakearlo, muchas,” which interprets into English as: “There could solely be one Carajillo. However methods to shake it? Many.”

Initially launched on 7 June, the solely digital marketing campaign will run throughout YouTube, Fb and Instagram for 9 weeks.

Licor 43 proprietor Zamora Firm released ready-to-drink Carajillo 43 in March this 12 months as a part of the liqueur model’s 75th anniversary celebrations.

It combines Licor 43 with 100% Mexican espresso, and has been bottled at 10% ABV. The label encourages shoppers to shake the bottle earlier than consuming to create the attribute foam of the drink.

Julian Fernandez, international advertising and innovation director for spirits at Zamora Firm, stated: “Everybody in Mexico is aware of that an genuine Carajillo is made with Licor 43, however there are simply as some ways to shake it as there are folks within the nation – and that’s 127 million.

“We’re very enthusiastic about our first RTD launch there and this marketing campaign is all about driving consciousness and dialog for it in a enjoyable approach – together with inviting folks to share their very own shaking strategies in our Instagram problem.”

Licor 43 labored with award-winning unbiased Mexican promoting company Made on the marketing campaign, which was produced by Cannes-awarded home Oxigeno.

Earlier this 12 months, the model revealed it might host its annual Bartenders and Baristas Challenge in a virtual format for 2021.

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