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Love Island presenter Laura Whitmore has acquired a minority stake in Irish spirits producer The Muff Liquor Firm because it embarks on a serious enlargement in 2022.
Primarily based in Donegal, Eire, The Muff Liquor Firm was based 4 years in the past by Laura Bonner and her enterprise accomplice, Tom Russell. The agency produces Irish whiskey, and gin and vodka from potatoes.
Irish presenter Whitmore has turn into the face of the spirits firm following an opportunity encounter with Bonner at a charity occasion in London.
Muff Liquor CEO Bonner mentioned: “We’re over the moon to have Laura be part of our firm and excited to construct a worldwide model alongside her. Laura Whitmore is nice enjoyable, has a extremely constructive vitality and is an absolute trailblazer; there is no such thing as a one else I may consider to higher symbolize our firm.
“We simply clicked right away, Laura simply liked our produce and our ethos and was from the outset to seek out out extra about us and the way she may become involved. We’re honoured to have her help and can help us in increasing our shopper and viewers base.”
Bonner added that the corporate will increase its presence subsequent 12 months throughout Australia, Asia and different European international locations.
The Muff Liquor Firm was impressed by Bonner’s grandfather, Philip McClenaghan, who was a potato farmer. The producer is called after the village of Muff in County Donegal.
Whitmore took a selected liking to the corporate’s gin, which she described as the very best she’s ever tasted, in response to The Muff Liquor Firm.
Whitmore added: “As an Irish lady I’m at all times proud to help Irish companies and notably Irish businesswomen. I liked the corporate’s dedication and dedication, in addition to their constructive imaginative and prescient and ambition for the longer term.
“It’s wonderful to see corporations like The Muff Liquor Firm taking a lead on this extremely aggressive market. They aren’t afraid to be daring and get their identify on the market. I like all of their premium drinks merchandise, notably the Muff Gin, however the greatest promoting level for me is the constructive vitality behind the model and the enjoyable {and professional} perspective of the staff.
“The Muff Liquor Firm are actual trailblazers with a constructive vitality and enjoyable and youthful outlook to producing excessive finish high quality premium gin, vodka and whisky that’s actually making its mark throughout Eire, the UK and internationally and I’m trying ahead to working with them sooner or later.”
Final 12 months, Whitmore partnered with Gray Goose vodka to host a virtual dinner party.