Lamborghini Is Set For a Record Year

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Lamborghini Huracan STO Bianco Asopo
Huracan STO Bianco Asopo. Picture: Lamborghini

Italian automaker Lamborghini remains to be within the race for a file 12 months, with deliveries up by 23 per cent for the primary 9 months of 2021 in comparison with the identical interval final 12 months. A complete of 6,902 items had been delivered and the corporate continues to have sustained demand throughout its product portfolio.

According to the company’s press release and compared to the identical interval in 2020 (from January to September), the Asia-Pacific area is driving the best development of 28 per cent, amounting to 1,873 items offered. Trailing behind is the Americas, with 25 per cent development and the EMEA (Europe, Center East and Africa) market which recorded a 17 per cent improve.

Lamborghini orange urus
Orange Urus. Picture: Lamborghini

Lamborghini’s Urus Super SUV retains its crown because the top-selling mannequin. The corporate talked about the automobile’s “top-level efficiency mixed with excellent versatility” as key qualities that boosted the Urus Tremendous SUV’s 4,085 items gross sales. Subsequent in line are the Huracan (2,136 items) and the Aventador (681 items).

“The Lamborghini model is in a particularly robust place, with a complete and extremely fascinating mannequin vary throughout V10, V12 and the Urus Tremendous SUV,” stated Stephan Winklemann, Chairman and CEO. “The corporate not solely weathered the troublesome local weather of the final 18 months however persistently maintained its quantity development, which is testomony to the power of our product portfolio, the marque’s persevering with enchantment worldwide and our enterprise technique and seller community.”

“Earlier this 12 months we introduced a strong roadmap in the direction of future product electrification that begins with hybridization of your entire vary in 2024 together with the imaginative and prescient for a brand new fully-electric fourth mannequin inside the decade,” continued Winkelmann.

Stephan Winklemann New Countach
Stephan Winklemann, Chairman and CEO of Lamborghini with the New Countach. Picture: Lamborghini

“Within the meantime, we proceed to have fun the aspirated Lamborghini engine: deliveries began this summer time of the motorsport-inspired Huracán STO whereas two restricted version V12s, the ‘final’ Aventador Ultimae and Countach LPI 800-4 introduced this summer time are already offered out, with a circa 12-month lead-time on our broader product vary.”

Elsewhere, luxurious firms have all launched their third-quarter monetary outcomes and lots of registered growths. The world’s largest luxurious conglomerate, LVMH boasted a 20 per cent development whereas Hermès took the lead with 31.5 per cent, making it one of many top-performing luxurious manufacturers. Like Lamborghini, the Asian markets with China as the principle driver for most of the luxurious firms and that’s regardless of a resurgence of Covid-19 instances within the area.

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